面對當前高度變動環境，無論是全球化、數位化甚至後疫情時代的挑戰，創新與轉型都是企業必須重視的核心議題。
要具備創新轉型能力需要跨功能、跨領域整合，也必須融會理論與實務知識。
本課程在主題設計上可幫助同學快速掌握創新轉型與個案研討所需知識，所選定的個案教材兼具創新性與實務性，也有助於同學們掌握最新管理議題與經營實務。
Faced with the current highly changing environment, whether it is a challenge in the globalization, digitalization or even the post-epidemic era, innovation and transformation are core issues that enterprises must pay attention to.
To have innovative transformation capabilities, cross-functional and cross-domain integration is required, and theoretical discussions and practical knowledge must be integrated.
In the theme design, this course can help students quickly grasp the knowledge needed for innovative transformation and case study. The selected case textbooks are both innovative and practical, and also help students master the latest management topics and practice.
教師自編投影片及教材
教材：
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases (9th Ed.). Hoboken, N.J.: Wiley. （滄海書局代理）
陳坤成(2019)，管理學個案：研究與分析，全華圖書
參考書籍：
Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson 著, 林麗雪譯, 雙軌轉型：既有業務再升級＋發掘市場新缺口，翻轉創新的兩難，寶鼎出版社，2019。
黃俊堯 著，數位轉型全攻略：虛實整合的WHAT，WHY與HOW，商業周刊出版社，2019。
Collions 著， 楊馥嘉譯，飛輪效應，遠流出版社，2020
Teachers compile projection films and textbooks
Textbook:
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases (9th Ed.). Hoboken, N.J.: Wiley. (Agent from the Hsiao Books Bureau)
Chen Kuncheng (2019), Management Case: Research and Analysis, Full Chinese Book
Reference books:
Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson, Lin Lixue Translation, Double Transformation: Upgrading existing businesses + exploring new gaps in the market, and reinventing innovation. Baoding Publishing House, 2019.
Written by Huang Jun, Complete Guide to Digital Transformation: Virtually Integrated WHAT, WHY and HOW, Business Weekly Press, 2019.
Collions, translated by Yang Fujia, flying wheel effect, Far Flow Publishing House, 2020
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中報告期中報告 Midterm Report |
30 | |
| 期末報告期末報告 Final report |
35 | |
| 課堂參與（課堂表現、出席率）課堂參與（課堂表現、出席率） Class Participation (Course Performance, Attendance Rate) |
35 |
