課程目標：
這門課將強調如何設計有效的永續發展企劃，結合整合行銷的策略與工具，幫助學生掌握從構思到執行的全過程，並將SDGs和IDGs的核心理念融入企劃中。
課程內涵：
• 整合行銷概述：了解整合行銷的基本概念與策略，並學習如何將其應用於永續發展企劃。
• 企劃設計流程：從問題定義、目標設定到策略制定，掌握企劃的各個階段。
• SDGs與IDGs的應用：學習如何在企劃中融入全球可持續發展與內在發展目標，並通過行銷手段推動這些目標。
• 行銷工具與媒體傳播：了解如何選擇合適的行銷工具與平台來傳播永續理念。
• 期末專案：學生將設計一個結合SDGs和IDGs的永續發展企劃，並撰寫完整的行銷企劃書，涵蓋市場分析、行銷策略、資源管理、活動設計等Course Target:
This course will emphasize how to design an effective sustainable development plan, integrate marketing strategies and tools, help students master the entire process from conception to execution, and integrate the core concepts of SDGs and IDGs into the plan.
Course content:
• Integrated Marketing Overview: Understand the basic concepts and strategies of integrated marketing and learn how to apply it to sustainable development plans.
• Project design process: From problem definition, goal setting to strategy formulation, master the various stages of the project.
• Application of SDGs and IDGs: Learn how to integrate global sustainable development and internal development goals into your plans, and promote these goals through marketing.
• Marketing Tools and Media Propagation: Learn how to choose suitable marketing tools and platforms to spread the concept of perpetuity.
• Final Project: Students will design a sustainable development plan that combines SDGs and IDGs, and write a complete marketing plan, covering market analysis, marketing strategy, resource management, activity design, etc.
1. 行銷5.0（作者：菲利浦．科特勒/ 陳就學/ 伊萬．塞提亞宛）
2. 永續力（作者：社企流/ 願景工程基金會）
1. Marketing 5.0 (Author: Philip Kotler/Chen Juxue/Ivan Setiawan)
2. Yongshengli (Author: Social Enterprise Liquid/Yanglingjing Engineering Foundation)
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