課程涵蓋賣場運營、店面管理、行銷活動、商品管理等主題。課程目標包括掌握賣場運營知識、策劃行銷活動、管理商品及提升顧客服務。課程分為18週，第九週和第十八週為測驗週。每週內容包括賣場佈局、店面管理、行銷策劃、商品管理、數據分析、安全管理等，旨在全面提升學生的實務管理能力。The course covers themes such as sales operations, store management, marketing activities, and product management. Course goals include mastering marketplace operation knowledge, planning marketing activities, managing products and improving customer service. The course is divided into 18 weeks, with the ninth and eighteen weeks of experience. The weekly content includes sales, store management, marketing planning, product management, data analysis, safety management, etc., aiming to comprehensively improve students' practical management capabilities.
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without
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | • 課堂討論的積極性 • 小組活動的參與度 • 問題回答的準確性和深度 |
| 作業與報告作業與報告 Operations and Reports |
30 | • 作業的完成度和準確性 • 報告的內容深度和分析能力 • 報告的結構和表達清晰度 |
| 期中測驗期中測驗 Midterm test |
20 | |
| 期末測驗期末測驗 Final test |
20 |
