2916 - 連鎖門店經營管理概論
Introduction to Chain Store Operations Management
教育目標 Course Target
課程涵蓋賣場運營、店面管理、行銷活動、商品管理等主題。課程目標包括掌握賣場運營知識、策劃行銷活動、管理商品及提升顧客服務。課程分為18週，第九週和第十八週為測驗週。每週內容包括賣場佈局、店面管理、行銷策劃、商品管理、數據分析、安全管理等，旨在全面提升學生的實務管理能力。
The course covers themes such as sales operations, store management, marketing activities, and product management. Course goals include mastering marketplace operation knowledge, planning marketing activities, managing products and improving customer service. The course is divided into 18 weeks, with the ninth and eighteen weeks of experience. The weekly content includes sales, store management, marketing planning, product management, data analysis, safety management, etc., aiming to comprehensively improve students' practical management capabilities.
參考書目 Reference Books
無
without
評分方式 Grading
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| 無評分方式資訊 No grading information | ||
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2916
- 學分 Credit: 0-3
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上課時間 Course Time:Tuesday/6,7,8[AG204]
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授課教師 Teacher:莊志健
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修課班級 Class:共選1-4(跨域創新學院開)
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選課備註 Memo:文化事業連鎖經營產業微學程之課程
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