一、國際市場認識
二、國際市場進入的策略選擇
三、國際市場行銷管理理論與案例
四、國際市場行銷演練1. International market recognition
2. Strategic choices for international market entry
3. International market marketing management theory and cases
4. International Marketing Performance
1. 自編教材 (介紹BRICKS 新創事業模型)
2. 國際行銷：突破眼界、突圍市場(第二版) [曾光華著] /滄海圖書
1. Self-edited textbooks (introducing the BRICKS new creative business model)
2. International Marketing: Breakthroughs in Horizons and Breaking the Market (Second Edition) [Written by Zeng Guanghua] /Ying Hai Book
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