2774 - Survey Methodology 英授 Taught in English

Survey Methodology

教育目標 Course Target

This one-semester course covers the fundamentals of surveys in market research and the social sciences. The main emphasis will be on opinion surveys.

The course will give students a foundation for carrying out their own surveys, either on the job or in graduate research. Second, it will make students into critical readers, capable of evaluating the results of questionnaires conducted by others.

This one-semester course covers the fundamentals of surveys in market research and the social sciences. The main emphasis will be on opinion surveys.

The course will give students a foundation for carrying out their own surveys, either on the job or in graduate research. Second, it will make students into critical readers, capable of evaluating the results of questions conducted by others.

參考書目 Reference Books

To be arranged

To be arranged

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Exercises
Exercises
20
Project
Project
40
Midterm Exam
Midterm Exam
20
Final Exam
Final Exam
20

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 2774
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Tuesday/6,7,8[M023] Friday/6[M107]
  • 授課教師 Teacher:
    杜凱蕾
  • 修課班級 Class:
    國經學程1-4
  • 選課備註 Memo:
    每週二課程於第二教學區電腦教室上課。
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 55 人

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