This one-semester course covers the fundamentals of surveys in market research and the social sciences. The main emphasis will be on opinion surveys.
The course will give students a foundation for carrying out their own surveys, either on the job or in graduate research. Second, it will make students into critical readers, capable of evaluating the results of questionnaires conducted by others.This one-semester course covers the fundamentals of surveys in market research and the social sciences. The main emphasis will be on opinion surveys.
The course will give students a foundation for carrying out their own surveys, either on the job or in graduate research. Second, it will make students into critical readers, capable of evaluating the results of questions conducted by others.
To be arranged
to be arranged
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| ExercisesExercises exercises |
20 | |
| ProjectProject project |
40 | |
| Midterm ExamMidterm Exam midterm exam |
20 | |
| Final ExamFinal Exam final exam |
20 |
