1. Describe and explore various business models and marketplace models for e-commerce.
2. Understand the structure and functions of key technologies supporting e-commerce.
3. Identify basic regulatory, ethical and legal aspects of building an e-commerce system.
4. Assess the current and emerging business applications of e-commerce such as e-tailing, e-auction, mobile commerce, and e-business strategies.1. Describe and explore various business models and marketplace models for e-commerce.
2. Understand the structure and functions of key technologies supporting e-commerce.
3. Identify basic regulatory, ethical and legal aspects of building an e-commerce system.
4. Assess the current and emerging business applications of e-commerce such as e-tailing, e-auction, mobile commerce, and e-business strategies.
Laudon, K. C., & Traver, C. G., (2022) E-Commerce 2021-2022: Business. Technology. Society., 17th Edition,Pearson Education Limited, Harlow, United Kingdom.
l AU Don, K. C., & TR av, C. G., (2022) E-commerce 2021-2022: business. technology. society., 17TH edition,Pearson education limited, Harlow, united kingdom.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Attendance and Class ParticipationAttendance and Class Participation attendance and class participation |
20 | Individual |
| QuizzesQuizzes quizzes |
20 | Individual |
| Group PresentationGroup Presentation group presentation |
30 | Group |
| Group Project ReportGroup Project Report group project report |
30 | Group |
