2769 - Electronic Commerce 英授 Taught in English
Electronic Commerce
教育目標 Course Target
1. Describe and explore various business models and marketplace models for e-commerce.
2. Understand the structure and functions of key technologies supporting e-commerce.
3. Identify basic regulatory, ethical and legal aspects of building an e-commerce system.
4. Assess the current and emerging business applications of e-commerce such as e-tailing, e-auction, mobile commerce, and e-business strategies.
1. Describe and explore various business models and marketplace models for e-commerce.
2. Understand the structure and functions of key technologies supporting e-commerce.
3. Identify basic regulatory, ethical and legal aspects of building an e-commerce system.
4. Assess the current and emerging business applications of e-commerce such as e-tailing, e-auction, mobile commerce, and e-business strategies.
參考書目 Reference Books
Laudon, K. C., & Traver, C. G., (2022) E-Commerce 2021-2022: Business. Technology. Society., 17th Edition,Pearson Education Limited, Harlow, United Kingdom.
Laudon, K. C., & Traver, C. G., (2022) E-Commerce 2021-2022: Business. Technology. Society., 17th Edition,Pearson Education Limited, Harlow, United Kingdom.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Attendance and Class Participation Attendance and Class Participation |
20 | Individual |
|
Quizzes Quizzes |
20 | Individual |
|
Group Presentation Group Presentation |
30 | Group |
|
Group Project Report Group Project Report |
30 | Group |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2769
- 學分 Credit: 0-3
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上課時間 Course Time:Friday/7,8[M016] Monday/6,7[M108]
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授課教師 Teacher:禤祈華
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修課班級 Class:國經學程2
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