>>教學目的
商品設計的最終要能透過銷售達成，設計師除了企劃能力，設計能力、國際觀，對於產品市場以及商品銷售必須要有基礎概念，才能橫向溝通發揮設計創意的最佳價值，為公司及商品謀取最大效益。
本課程藉由如何看市場 / 了解營銷人員銷售語言 / 認識如何銷售商品，來反思如何利用設計服務，來協助達成設計商品的銷售，以講師與客戶接觸的經驗，希望帶給設計系學生設計的市場概念。
>>主要內容
課程基礎
1.從認識銷售業務/銷售商品，體驗商品市場價值
2.建構設計的行銷及市場概念
3.設計概念的極大化—客戶/產品線的展開
4.如何進行商品的銷售輔助
個案分析
1.授課講師/暨資深商品設計師設計溝通經驗分享
2.案例介紹
>>Teaching Purpose
The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, designers must have basic concepts for product markets and product sales in order to communicate and develop the best value of design creativity and learn from the company and products. Maximum benefits.
This course uses how to view the market / understand the language of selling by marketing personnel / understand how to sell goods, reflect on how to use design services to help achieve the sales of design goods, and to explain the experience of contacting customers, hoping to bring them to design students in the design department Market concept.
>>Main content
Course Basics
1. Understand sales business/selling products and experience the market value of the product
2. Marketing and market concepts of construction design
3. Extreme design concepts—the expansion of customer/product line
4. How to provide sales assistance for products
Case analysis
1.Teacher/Since-level product designer design communication experience sharing
2. Case introduction
商品設計的最終要能透過銷售達成，設計師除了企劃能力，設計能力、國際觀，對於產品市場以及商品銷售必須要有基礎概念，才能橫向溝通發揮設計創意的最佳價值，為公司及商品謀取最大效益。
本課程藉由如何看市場/了解營銷人員銷售語言/認識如何銷售商品，來反思如何利用設計服務，來協助達成設計商品的銷售，以講師與客戶接觸的經驗，希望帶給設計系學生設計的市場概念。
課程基礎
1.從認識銷售業務/銷售商品，體驗商品市場價值
2.建構設計的%
The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, designers must have basic concepts for product markets and product sales in order to communicate and develop the best value of design creativity and learn from the company and products. Maximum benefits.
This course reflects on how to use design services to help achieve the sales of design products by viewing the market/understanding the language of marketing personnel/knowing how to sell products. It is intended to bring design experience to the design students. Market concept.
Course Basics
1. From the knowledge of sales business/selling products, experience the market value of the goods
2. % of the structure design
1. 品牌之前，設計之外 作者： 黃于庭 出版社：PCuSER電腦人文化
2. 從零開始讀懂行銷設計 作者： 石井淳藏, 廣田章光, 坂田隆文 出版社：商周出版
3. 行為改變科學的實務設計 作者： Stephen Wendel 出版社：歐萊禮
4. 商務設計的行為經濟學筆記 作者： 中島亮太郎 出版社：碁峰
5. 體驗經濟時代 作者： 約瑟夫‧派恩, 詹姆斯‧吉爾摩 出版社：經濟新潮社
1. Before the brand, outside the design Author: Huang Yuting Publisher: PCuSER Computer Culture
2. Read and understand marketing design from scratch Author: Junzo Ishii, Akihiro Hirota, Takafumi Sakata Publishing House: Shang and Zhou Publishing
3. Practical design of behavior change science Author: Stephen Wendel Publishing House: Ole Leather
4. Business Design Behavior Economics Notes Author: Ryotaro Nakajima Publisher: Gomoto
5. Experience the Economic Times Author: Joseph Pine, James Gilmore Publisher: Economic Trends
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 商品定價作業商品定價作業 Product pricing |
20 | |
| 市場定位作業市場定位作業 Market positioning |
20 | |
| 商品系列分析商品系列分析 Product Series Analysis |
20 | |
| 產品藍圖展開產品藍圖展開 Product blue picture display |
20 | |
| 平時成績平時成績 Regular achievements |
20 |
