>>教學目的
　　商品設計的最終要能透過銷售達成，設計師除了企劃能力，設計能力、國際觀，對於產品市場以及商品銷售必須要有基礎概念，才能橫向溝通發揮設計創意的最佳價值，為公司及商品謀取最大效益。
本課程藉由如何看市場 / 了解營銷人員銷售語言 / 認識如何銷售商品，來反思如何利用設計服務，來協助達成設計商品的銷售，以講師與客戶接觸的經驗，希望帶給設計系學生設計的市場概念。

>>主要內容
課程基礎
　　1.從認識銷售業務/銷售商品，體驗商品市場價值
2.建構設計的行銷及市場概念
3.設計概念的極大化—客戶/產品線的展開
4.如何進行商品的銷售輔助
個案分析
1.授課講師/暨資深商品設計師設計溝通經驗分享
2.案例介紹

>>Teaching purpose
The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, design capabilities, and international outlook, designers must have basic concepts about product markets and product sales in order to communicate horizontally to maximize the value of design creativity and maximize benefits for the company and products.
This course reflects on how to use design services to help achieve sales of designed products by understanding the market/understanding the sales language of marketers/understanding how to sell goods. Based on the lecturer's experience in contact with customers, it is hoped to bring design market concepts to design students.

>>Main content
Course Basics
1. Understand the sales business/selling products and experience the market value of the products
2. Construct marketing and marketing concepts for design
3. Maximization of design concepts—expansion of customer/product lines
4. How to assist in selling products
case analysis
1. Lecturer/senior product designer sharing experience in design communication
2. Case introduction

商品設計的最終要能透過銷售達成，設計師除了企劃能力，設計能力、國際觀，對於產品市場以及商品銷售必須要有基礎概念，才能橫向溝通發揮設計創意的最佳價值，為公司及商品謀取最大效益。
本課程藉由如何看市場/了解營銷人員銷售語言/認識如何銷售商品，來反思如何利用設計服務，來協助達成設計商品的銷售，以講師與客戶接觸的經驗，希望帶給設計系學生設計的市場概念。
課程基礎
1.從認識銷售業務/銷售商品，體驗商品市場價值
2.建構設計的%

The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, design capabilities, and international outlook, designers must have basic concepts about product markets and product sales in order to communicate horizontally to maximize the value of design creativity and maximize benefits for the company and products.
This course reflects on how to use design services to help achieve sales of designed products by understanding the market/understanding the sales language of marketers/understanding how to sell goods. Based on the lecturer's experience in contact with customers, it is hoped to bring design market concepts to design students.
Course Basics
1. Understand the sales business/selling products and experience the market value of the products
2. % of construction design

1. 品牌之前，設計之外 作者： 黃于庭 出版社：PCuSER電腦人文化
2. 從零開始讀懂行銷設計 作者： 石井淳藏, 廣田章光, 坂田隆文 出版社：商周出版
3. 行為改變科學的實務設計 作者： Stephen Wendel 出版社：歐萊禮
4. 商務設計的行為經濟學筆記 作者： 中島亮太郎 出版社：碁峰
5. 體驗經濟時代 作者： 約瑟夫‧派恩, 詹姆斯‧吉爾摩 出版社：經濟新潮社

1. Before the brand, beyond the design Author: Huang Yuting Publisher: PCuSER Computer Human Culture
2. Understand marketing design from scratch Author: Junzo Ishii, Akimitsu Hirota, Takafumi Sakata Publisher: Shangzhou Publishing
3. Practical Design for Behavior Change Science Author: Stephen Wendel Publisher: O'Reilly
4. Notes on Behavioral Economics of Business Design Author: Ryotaro Nakajima Publisher: Qi Feng
5. The Era of Experience Economy Author: Joseph Pine, James Gilmore Publisher: Economic New Trends Society