探討視覺化內容的類型，並根據不同需求選擇適當的類型以達成行銷目的。課程內容包括圖文、空間、影片等創意構思，並透過案例實作方式，讓學生直接參與視覺策略行銷企劃。Explore the types of visual content and select appropriate types according to different needs for marketing purposes. The course content includes creative ideas such as graphics, space, videos, etc., and through case implementation methods, students can directly participate in visual strategy marketing plans.
資料於課堂上提供
Information is provided in class
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率出席率 Attendance rate |
30 | 出席率，課堂分享討論 |
| 平時作業、報告平時作業、報告 Regular operations and reporting |
30 | 報告內容的完整性，上台發表的簡報呈現與表達能力 |
| 期末繳交期末繳交企劃書考核期末繳交期末繳交企劃書考核 Final payment of final payment of final payment of enterprise plan assessment |
40 | 企劃書的完成度與表現力 |
