2301 - 醫療行銷學
Medical Marketing
教育目標 Course Target
1. 讓學生瞭解醫療產業現況與未來的可能性
2. 讓學生認識醫療院所的組織內部運作
3. 建立學生對醫療產業的行銷能力
4. 從案例解析認識法規限制
1. Let students understand the current situation and future possibilities of medical industry
2. Let students understand the internal operation of the organization of the medical institute
3. Establish students' marketing capabilities in medical industry
4. Limitations of the identifiable laws and regulations from case analysis
參考書目 Reference Books
1、醫療行銷管理：圖解大健康產業商業模式(第二版) ／作者： 陳銘樹, 郭恒宏
出版社：全華圖書 出版日期：2021/09/28
2、圖解醫療行銷3.0（二版）／作者： 藍新堯
出版社：五南 出版日期：2020/12/28
1. Medical marketing management: Illustration of the business model of big health industry (second edition) / Author: Chen Jianshu, Guo Henghong
Publisher: Full Hua Book Publication Date: 2021/09/28
2. Illustration of Medical Marketing 3.0 (Part 2)/Author: Blue New Edition
Publisher: Wunan Publication Date: 2020/12/28
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
上課出缺席狀況 Absenteeism in class |
20 | |
|
上課參與討論 Participate in class and discuss |
20 | |
|
參訪心得 Visiting experience |
20 | |
|
期末報告 Final report |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2301
- 學分 Credit: 0-2
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上課時間 Course Time:Wednesday/7,8[LAN202]
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授課教師 Teacher:劉美雅
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修課班級 Class:健康與運動學程3,4
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