本課程旨在培養學生具備媒體素養與公共事務的專業知能，除了瞭解媒體生態、公共關係、公共行銷等核心概念，更能整合運用於實務操作。課程內容涵蓋媒體環境分析、公共關係策略、公共行銷案例探討、網路社群媒體經營、以及相關倫理議題探討等，期能培育學生具備媒體經營、議題倡議與危機處理等能力，以因應瞬息萬變的媒體環境，並促進社會責任與公共利益的實現。This course aims to cultivate students' professional knowledge of media cultivation and public affairs. In addition to understanding the core concepts of media ecology, public relations, and public marketing, it can also be integrated for practical operations. The course content covers media environment analysis, public relations strategies, public marketing case exploration, online social media management, and related ethics discussion, etc., and aims to cultivate students' ability to prepare media operations, topic initiatives and crisis handling to respond to the ever-changing media environment, and promote the realization of social responsibility and public interests.
丘昌泰（2023）。公共行銷管理。臺北市：智勝文化。
孫秀蕙（2016）。公共關係：理論、策略與研究實例。臺北市：五南圖書出版股份有限公司。
Qiu Changtai (2023). Public marketing management. Taipei City: Smart culture.
Sun Xiuhui (2016). Public relations: theory, strategy and research examples. Taipei City: Wunan Book Publishing Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率和課堂參與出席率和課堂參與 Attendance and class participation |
30 | |
| 期中考試期中考試 Midterm exam |
30 | |
| 期末考試期末考試 Final exam |
40 |
