本課程目的在使修習者對當前廣為運用的民意調查運用在公共衛生有初步的了解，課程內容涵蓋理論與實務。就理論方面，對於民意的形成與特質、蒐集民意與民眾健康的各種調查研究方式、問卷設計以及研究設計相關的概念，加以簡介。
就實務方面，修習者有機會實際參與面訪工作(TEDS)。希望透過民意調查的理論與實際操作的交互運用，並介紹台灣重要的公共衛生民意調查讓修習者對公共衛生民意調查更為熟悉。The purpose of this course is to enable trainees to have a preliminary understanding of the current public opinion surveys used in public health, and the course content covers theoretical and practical matters. In terms of theory, we will introduce various survey and research methods, question paper design and research design related to the formation and characteristics of public opinion, the collection of public opinion and public health.
In terms of practice, practitioners have the opportunity to participate in interviews (TEDS). We hope that through the interactive use of the theory of public opinion surveys and the actual operation, and to introduce Taiwan’s important public health and public opinion surveys, make the editors more familiar with the public health and public opinion surveys.
本課程目的在使修習者對當前廣為運用的民意調查運用在公共衛生有初步的了解，課程內容涵蓋理論與實務。就理論方面，對於民意的形成與特質、蒐集民意與民眾健康的各種調查研究方式、問卷設計以及研究設計相關的概念，加以簡介。
就實務方面，修習者有機會實際參與面訪工作(TEDS)。希望透過民意調查的理論與實際操作的交互運用，並介紹台灣重要的公共衛生民意調查讓修習者對公共衛生民意調查更為熟悉。
The purpose of this course is to enable trainees to have a preliminary understanding of the current public opinion surveys used in public health, and the course content covers theoretical and practical matters. In terms of theory, we will introduce various survey and research methods, question paper design and research design related to the formation and characteristics of public opinion, the collection of public opinion and public health.
In terms of practice, practitioners have the opportunity to participate in interviews (TEDS). We hope that through the interactive use of the theory of public opinion surveys and the actual operation, and to introduce Taiwan’s important public health and public opinion surveys, make the editors more familiar with the public health and public opinion surveys.
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2.李隆安、張英華、楊孟麗、杜素豪、廖培珊、于若蓉、胡克威、傅仰止，2014，《調查研究方法》，台北：三民。
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14.洪永泰，2005，〈台灣地區抽樣調查各種母體定義、抽樣底冊和涵蓋率的比較〉，《調查研究》，18：9-44。
5.洪永泰、洪百薰、林宇旋、呂孟穎、許勝懋、吳淑慧、卓仲彥、徐書儀，2014，〈手機使用對臺灣地區電話調查涵蓋率之影 響評估〉，《調查研究》，31：7-30。
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8.陳陸輝，2021，《台灣民意與兩岸關係》，台北：五南。
9.陳為堅、李玉春、陳保中總編輯，郭鐘隆、陳富莉編輯，2023，《健康社會行為學，台北市：財團法人陳拱北預防醫學基金會（巨流）。
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11.Blumberg, J. Stephen, Julian V. Luke, and Marcie L. Cynamon. 2006, “Telephone Coverage and Health Survey Estimates: Evaluating the Need for Concern about Wireless Substitution.” American Journal of Public Health, 96(5):926-931.
12.Blumberg, J. Stephen, and Julian V. Luke. 2009, “Reevaluating the Need for Concern Regarding Non-coverage Bias in Landline Surveys.” American Journal of Public Health, 99(10): 1806-1810.
13.Freeder, Sean and Neil A. O’Brian. 2022. “Political Accountability and Selective Perception in the Time of COVID” Public Opinion Quarterly 86(3): 722-735.
14.Hu, S. Sean, Lina Balluz, Michael P. Battaglia, and Martin R. Frankel. 2011, “ Improving Public Health Surveillance Using a Dual-Frame Survey of Landline and Cellphone Numbers.” American Journal of Epidemiology. 173(6): 703-711.
15.Matthew, A. Raifman, and Julia R. Raifman. 2020. Disparities in the Population at Risk of Severe Illness From COVID-19 by Race/Ethnicity and Income. American Journal of Preventive Medicine 59(1):137-139.
1. Chen Yi-Yi-Yong-Tai, Hong Yong-Tai, Sheng Xing-Tang, You Qingxin, Zheng Sufen, Chen Yue-Xiu, Cai Jiahong, Yu Zhenhua, 2023, "Public Opinion Survey", Taipei: Wunan.
2. Li Longan, Zhang Yinghua, Yang Mengli, Du Suhao, Liao Peishan, Yu Ruorong, Hu Kewei, Fu Yangzhi, 2014, "Investigation and Research Methods", Taipei: Three People.
3. Hong Yongtai, 1996, "Representative Questions of Samples in Sampling Investigations", "Investigation Research", 1:7-37.
14. Hong Yongtai, 2005, "Comparison of various maternal definitions, sampling bases and coverage rates in Taiwan", "Survey Research", 18:9-44.
5. Hong Yongtai, Hong Baixun, Lin Yuxuan, Lu Mengxiong, Xu Shengmao, Wu Shuhui, Zhuo Zhongxiong, Xu Shujie, 2014, "The impact of mobile phone use on the coverage rate of telephone surveys in Taiwan"; "Investigation Research", 31:7-30.
6. Xu Shengmao, 2015, "The Cellphone Family" Challenges and Initiation for Future Telephone Investigations", Survey Research, 34:33-65.
7. Xu Shengmao, Hong Baixun, Hong Yongtai, 2011, "Analysis of the credibility of Taiwan's health hazard monitoring system", "Investigation and Research", 26: 123-159.
8. Chen Luxi, 2021, "Taiwan Public Opinion and Cross-Strait Relations", Taipei: Wunan.
9. Editors from Chen Wei, Li Yuchun, and Chen Baozhong, edited by Guo Jinglong and Chen Fuli, 2023, "Healthy and Social Behavior", Taipei City: Chen Gongbei Preventive Medicine Foundation, the legal person of the financial group (Juliu).
10. You Qingxin, Huang Bian, Hong Yongtai, Cai Jiahong, 2007, "Planning for Building an Experimental Network Public Opinion Investigation System", Planning No.: RDEC-095-06, Taipei: Executive Yuan Research and Development Assessment Committee.
11.Blumberg, J. Stephen, Julian V. Luke, and Marcie L. Cynamon. 2006, “Telephone Coverage and Health Survey Estimates: Evaluating the Need for Concern about Wireless Substitution.” American Journal of Public Health, 96(5): 926-931.
12.Blumberg, J. Stephen, and Julian V. Luke. 2009, “Reevaluating the Need for Concern Regarding Non-coverage Bias in Landline Surveys.” American Journal of Public Health, 99(10): 1806-1810.
13.Freeder, Sean and Neil A. O’Brian. 2022. “Political Accountability and Selective Perception in the Time of COVID” Public Opinion Quarterly 86(3): 722-735.
14.Hu, S. Sean, Lina Balluz, Michael P. Battaglia, and Martin R. Frankel. 2011, “Improving Public Health Surveillance Using a Dual-Frame Survey of Landline and Cellphone Numbers.” American Journal of Epidemiology. 173(6 ): 703-711.
15. Matthew, A. Raifman, and Julia R. Raifman. 2020. Disparities in the Population at Risk of Severe Illness From COVID-19 by Race/Ethnicity and Income. American Journal of Preventive Medicine 59(1):137-139.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂暨討論課的出席和參與課堂暨討論課的出席和參與 Attendance and participation in class and discussion courses |
20 | |
| 課堂討論問題或評論觀察至課程網頁課堂討論問題或評論觀察至課程網頁 Class discussion questions or comments to the course page |
10 | |
| 期中考期中考 Midterm exam |
35 | 期中考試的日期如課程大綱所訂，有衝突者請自行退選。題目包括：選擇題、解釋名詞、計算題、簡答題以及長問答題。 |
| 期末考期末考 Final exam |
35 | 期末考試的日期如課程大綱所訂，有衝突者請自行退選。除非合於學校規定者外，期末考試不得補考，缺考者該次考試以零分計算。考試題目包括：選擇題、解釋名詞、計算題、簡答題以及長問答題。 |
