課程目標：
透過課堂教學與講授，讓學生清楚觀光產業的特性及其供給與需求之不同面向；經由個案研究及延伸探討，能更明瞭觀光產業相關議題與發展。最後藉由討論和報告，提升同學對觀光產業的分析與研究能力，並培養學生製作相關報告及口語報告之能力。
課程內涵：
本課程為觀光相關之基礎課程，介紹觀光學及觀光產業的理論及實務上應用。本課程除觀光學基礎外，亦有助於日後針對觀光產業進行進階研究。

Course objectives:
Through classroom teaching and lectures, students can understand the characteristics of the tourism industry and the different aspects of supply and demand; through case studies and extended discussions, students can better understand the issues and developments related to the tourism industry. Finally, through discussions and reports, students will improve their analysis and research abilities on the tourism industry, and develop their ability to produce relevant reports and oral reports.
Course content:
This course is a basic course related to tourism, introducing the theory and practical application of tourism and tourism industry. In addition to the basics of tourism, this course will also help you conduct advanced research on the tourism industry in the future.

觀光產業與經濟、文化、社會息息相關，本課程為初學者了解觀光學與觀光產業之基礎，透過供給需求、市場型態等理論及生活化的例證，讓同學清楚觀光知識的實質內涵，同時亦討論觀光產業發展所帶來的各項衝擊，進一步探究觀光產業的發展與未來。此外，課程將以寬廣視野與實務概念，引導學生對觀光產業具備整體觀及靈活應用能力，同時引用本土案例進行個案研討，增加學生學習興趣。

The tourism industry is closely related to economy, culture, and society. This course is for beginners to understand the basics of tourism and the tourism industry. Through theories such as supply and demand, market types, and real-life examples, students can understand the essential connotation of tourism knowledge. It also discusses the various impacts brought about by the development of the tourism industry and further explores the development and future of the tourism industry. In addition, the course will use a broad perspective and practical concepts to guide students to develop a holistic view of the tourism industry and the ability to apply it flexibly. It will also use local cases for case studies to increase students' interest in learning.

陳思倫，2012，觀光學-從供需觀點解析產業，前程文化事業有限公司。

Chen Silun, 2012, Tourism-Analysis of industry from the perspective of supply and demand, Qiancheng Culture Co., Ltd.