課程目標：
透過課堂教學與講授，讓學生清楚觀光產業的特性及其供給與需求之不同面向；經由個案研究及延伸探討，能更明瞭觀光產業相關議題與發展。最後藉由討論和報告，提升同學對觀光產業的分析與研究能力，並培養學生製作相關報告及口語報告之能力。
課程內涵：
本課程為觀光相關之基礎課程，介紹觀光學及觀光產業的理論及實務上應用。本課程除觀光學基礎外，亦有助於日後針對觀光產業進行進階研究。Course Target:
Through classroom teaching and lectures, students can clearly understand the characteristics of the optical industry and its different aspects of supply and demand; through case research and extended exploration, they can better understand the relevant issues and development of the optical industry. Finally, through discussion and reporting, students can improve their analytical and research capabilities of the visual industry, and cultivate students' ability to produce related reports and oral reports.
Course content:
This course is a basic course related to vision, introducing the theoretical and practical application of visual optics and visual industry. In addition to basic visual optical science, this course will also help conduct advanced research on visual optical industries in the future.
觀光產業與經濟、文化、社會息息相關，本課程為初學者了解觀光學與觀光產業之基礎，透過供給需求、市場型態等理論及生活化的例證，讓同學清楚觀光知識的實質內涵，同時亦討論觀光產業發展所帶來的各項衝擊，進一步探究觀光產業的發展與未來。此外，課程將以寬廣視野與實務概念，引導學生對觀光產業具備整體觀及靈活應用能力，同時引用本土案例進行個案研討，增加學生學習興趣。
The tourism industry is closely related to economy, culture, and society. This course is a course for beginners to understand the foundation of tourism and tourism industry. Through theoretical and life-oriented theories such as supply demand, market shape and lifestyle, students can understand the actual connotation of tourism knowledge, and at the same time. Discuss the various impacts brought by the development of the optical industry and further explore the development and future of the optical industry. In addition, the course will use broad vision and practical concepts to guide students to have overall vision and flexible application capabilities in the visual industry, and at the same time, citing local cases for case discussions to increase students' learning interest.
陳思倫，2012，觀光學-從供需觀點解析產業，前程文化事業有限公司。
Chen Silun, 2012, Visual Optics - Analytical Industry from Supply and Demand Viewpoint, Qiancheng Culture and Industry Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 Regular achievements |
30 | 出席、心得報告、課堂討論與學習態度等。 |
| 平時報告平時報告 Regular report |
30 | 平時報告 |
| 期中檢核期中檢核 Midterm verification |
10 | 期末報告之方向及綱要 |
| 期末報告期末報告 Final report |
30 | 專題報告 |
