1742 - 管理經濟學
Managerial Economics
教育目標 Course Target
以經濟學觀點理解企業管理的問題。尤其注重在企業生產、成本、組織設計和運轉的效率面。
Understand business management issues from an economic perspective. Particular attention is paid to the efficiency of enterprise production, cost, organizational design and operation.
課程概述 Course Description
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學,則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念,由需求面、廠商生產面,延伸討論到市場訂價等相關策略。
Economics deals primarily with the most efficient allocation of scarce resources. Managerial economics assists decision makers (managers) to efficiently allocate scarce resources, plan corporate strategies, and implement effective strategies. This course mainly uses the concepts of economics, from the demand side and the manufacturer's production side, to extend the discussion to market pricing and other related strategies.
參考書目 Reference Books
教科書:羅台雄(2007)《管理經濟學:組織管理的經濟觀》三版,台北:雙葉書廊公司。
主要參考書:
Charles Forbes(2014)Men Who Making America中譯本《締造美國經濟的三十三位巨人》,台北,五南出版公司。
Jonathan Mantle(2006) Companies that Change the World。中譯本《改變世界的公司》,中國 湖南科技出版公司。
________ 公司的歷史。
________ Giants of Enterprise: Seven Business Innovators and The Empire they Built。中譯本《影響歷史的商業七巨頭》台北,匡邦文化。
Leigh Caldwell(2012)The Psychology of Price。中譯本 《訂價背後的心理學》 台北 大是文化出版公司。
Textbook: Luo Taixiong (2007) "Managerial Economics: The Economic View of Organizational Management" third edition, Taipei: Shuangye Bookstore Co., Ltd.
Main reference books:
Chinese translation of Charles Forbes (2014) Men Who Making America, "The Thirty-Three Giants Who Created the American Economy", Taipei, Wunan Publishing Company.
Jonathan Mantle(2006) Companies that Change the World. Chinese translation of "The Company That Changed the World", Hunan Science and Technology Publishing Company, China.
________ Company history.
________ Giants of Enterprise: Seven Business Innovators and The Empire they Built. Chinese translation of "Seven Business Giants That Influenced History" Taipei, Kuangbang Culture.
Leigh Caldwell (2012) The Psychology of Price. Chinese translation "The Psychology Behind Pricing" Taipei Da Shi Culture Publishing Co., Ltd.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
期中考 midterm exam |
35 | |
期末考 final exam |
35 | |
作業 Homework |
30 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1742
- 學分 Credit: 0-3
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上課時間 Course Time:Wednesday/6,7,8[SS203]
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授課教師 Teacher:羅台雄
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修課班級 Class:經濟系2-4
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選課備註 Memo:一般組及產經組指定選修學分,不辦理老師簽名選課
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