以經濟學觀點理解企業管理的問題。尤其注重在企業生產、成本、組織設計和運轉的效率面。Understand the problems of enterprise management with economic perspectives. Especially the efficiency of enterprise production, cost, organizational design and transportation.
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學，則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念，由需求面、廠商生產面，延伸討論到市場訂價等相關策略。
Economics mainly deals with the problem of the most efficient configuration of scarce resources. Management economics helps decision makers (managers) effectively allocate scarce resources, plan corporate strategies, and execute effective strategies. This course mainly focuses on the concept of economics, from the demand side and the manufacturer's production side to discuss related strategies such as market ordering.
教科書：羅台雄(2007)《管理經濟學:組織管理的經濟觀》三版，台北:雙葉書廊公司。
主要參考書:
Charles Forbes(2014)Men Who Making America中譯本《締造美國經濟的三十三位巨人》，台北，五南出版公司。
Jonathan Mantle(2006) Companies that Change the World。中譯本《改變世界的公司》，中國 湖南科技出版公司。
________ 公司的歷史。
________ Giants of Enterprise: Seven Business Innovators and The Empire they Built。中譯本《影響歷史的商業七巨頭》台北，匡邦文化。
Leigh Caldwell(2012)The Psychology of Price。中譯本 《訂價背後的心理學》 台北 大是文化出版公司。
Educational and Science Book: Luo Taixiong (2007) "Management Economics: Economic Observation of Organizational Management" third edition, Taipei: Double Ye Library Company.
Main reference book:
Charles Forbes (2014) Men Who Making America's Chinese version of "Thirty-Three Giants Who Make American Economy", Taipei, Wunan Publishing Company.
Jonathan Mantle (2006) Companies that Change the World. Chinese version of "Company that Changes the World", Hunan Science and Technology Publishing Company, China.
________ The history of the company.
________ Giants of Enterprise: Seven Business Innovators and The Empire they Built. Chinese version of "The Seven Great Businesses that Influence History" Taipei, Kuangbang Culture.
Leigh Caldwell (2012)The Psychology of Price. Chinese translation "Psychology Behind Prices" Taipei Dashi Cultural Publishing Company.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
35 | |
| 期末考期末考 Final exam |
35 | |
| 作業作業 Action |
30 |
