Industrial Economics, or Industrial Organization (IO) focuses on firm behavior in imperfectly competitive markets. This course will explore the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy.
In the first semester, we will start with a review of the theory of the firm and the basic of market structures. We will also study the general business practices using some of the latest research in game theory and transaction cost theory. In the second semester, we will examine the effects of limited information on markets and how strategic behavior by firms can alter information. Then we will use dynaimc models describe the evolution of markets and firm behavior over time. Finally, we will analyze the effects of government actions.
This course aims to help students (i) obtain fundamental knowledge and analytical skills of industrial economics; (ii) understand how modern economy functions; and (iii) develop the capacity of observing, investigating, and making decisions about public issues.Industrial Economics, or Industrial Organization (IO) focuses on firm behavior in imperfectly competitive markets. This course will explore the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy.
In the first semiconductor, we will start with a review of the theory of the firm and the basic of market structures. We will also study the general business practices using some of the latest research in game theory and transaction cost theory. In the second semiconductor , we will examine the effects of limited information on markets and how strategic behavior by firms can alter information. Then we will use dynaimc models describe the evolution of markets and firm behavior over time. Finally, we will analyze the effects of government actions.
This course aims to help students (i) obtain fundamental knowledge and analytical skills of industrial economics; (ii) understand how modern economic functions; and (iii) develop the capacity of observing, investigating, and making decisions about public issues.
本課程係產業組織的延續課程，課程將討論如何提升廠商附加價值的議題，如廠商委外代工與品牌的價值；廣告與無形資產品牌的建立；討論主題也觸及開創高附加價值的藍海策略，包括廠商的產品創新與研究發展、產品的多樣化及系統整合策略。除此之外，本課程也將探討網路經濟的議題，包括的網路外部性的基礎理論，以及面對由此衍生互補性產品所構成不同系統的組合時，廠商所可以採取的競爭與合作的策略；廠商如何利用高的轉換成本鎖定消費者構成競爭的優勢；廠商在開發產品採取開放性系統與封閉性系統的選擇，以及產業標準化的競爭策略。課程將配合產業現況及個案的討論以強化學生的學習，而政府的政策及法令的管制對廠商及產業的影響也在探討之列，希望藉此系列課程增加學生學習產業經濟學的廣度與深度。
This course will discuss the topics of how to improve the value of manufacturers' additional value, such as the value of outsourced OEM and brand; the establishment of advertising and intangible asset brands; the discussion topics also touch and develop blue sea strategies with high additional value , including the manufacturer's product innovation and research and development, product diversity and system integration strategies. In addition, this course will also explore the issues of network economy, including the basic theories of network externalities, and the competition that manufacturers can adopt when they form different systems of the resulting interconnected products. Cooperation strategies; how manufacturers can use high conversion costs to lock consumer structure competition advantages; manufacturers adopt open and closed systems choices in developing products, as well as industry standardized competition strategies. The course will cooperate with industry presentations and discussions on cases to enhance students' learning, and the impact of government policies and regulations on manufacturers and industries is also being explored. We hope that this series of courses will increase the breadth and depth of students' learning industry economics. .
Textbook: Carlton, D.W. and J.M. Perloff. 2015. Modern Industrial Organization. Global Edition, 4th Edition. (雙葉書廊代理)
Reference: 陳正倉, 林惠玲, 陳忠榮, 莊春發. 2022. 產業經濟學: 理論與實際. 第四版. (雙葉書廊)
Textbook: Carlton, D.W. and J.M. Perloff. 2015. Modern Industrial Organization. Global Edition, 4th Edition. (Double Leaf Library Agent)
Reference: Chen Zhengye, Lin Huiling, Chen Zhongrong, Zhuang Chunfa. 2022. Industry and Economics: Theory and In practice. Fourth Edition. (Double Ye Library)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| In-class gradeIn-class grade in-class grade |
25 | Course participation, problem sets, and quizzes. |
| Term paper / PresentationTerm paper / Presentation term paper/presentation |
15 | |
| Midterm examMidterm exam midterm exam |
30 | |
| Final examFinal exam final exam |
30 |
