經濟學係現代工商業社會所必備的知識，因人們慾望無限，而可用資源卻相對有限，故如何選擇，才可獲得最大滿足、最大利潤或報酬率，以及最有效率的資源配置等，皆為理性者所關切。本課程旨在於探討個體的選擇行為，包括消費者行為、不確定性與消費者行為、廠商生產理論與成本分析、利潤極大化與競爭供給、競爭市場分析等。使學生對經濟決策、經濟活動與經濟制度有進一步的認知。課程將採適當之圖形及數學分析工具，闡述各種經濟理論架構，並結合分析日常生活相關的經濟議題。期使兼顧理論與實務、經濟學生活化，使學生對自己生活及社會發展，多一份理性智慧與判斷能力。

The Department of Economics is essential knowledge in modern industrial and commercial society. Because people have unlimited desires but relatively limited available resources, rational people are concerned about how to choose to obtain maximum satisfaction, maximum profit or rate of return, and the most efficient allocation of resources. This course aims to explore individual choice behavior, including consumer behavior, uncertainty and consumer behavior, manufacturer production theory and cost analysis, profit maximization and competitive supply, competitive market analysis, etc. To enable students to have a further understanding of economic decision-making, economic activities and economic systems. The course will use appropriate graphical and mathematical analysis tools to explain various economic theoretical frameworks and combine them with the analysis of economic issues related to daily life. The aim is to take into account both theory and practice, and to adapt economics to daily life, so that students can have more rational wisdom and judgment ability about their own lives and social development.

1.Pindyck, R.S. and D.L. Rubinfeld／Microeconomics, 9th edition. (2018)／華泰文化事業股份有限公司代理。
2.Pindyck, R.S. and D.L. Rubinfeld 原著；游慧光與林恭正譯著／個體經濟學(9版)／華泰文化事業股份有限公司。

1.Pindyck, R.S. and D.L. Rubinfeld／Microeconomics, 9th edition. (2018)／Agent of Huatai Cultural Industry Co., Ltd.
2. Original work by Pindyck, R.S. and D.L. Rubinfeld; translation by You Huiguang and Lin Gongzheng/Individual Economics (9th edition)/Huatai Cultural Industry Co., Ltd.