1357 - 國際營銷實務 英授 Taught in English
International Marketing in Practice
教育目標 Course Target
To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with extant “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect to the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with excessive “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
參考書目 Reference Books
They will be introduced in the lecture.
They will be introduced in the lecture.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
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無評分方式資訊 No grading information |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1357
- 學分 Credit: 0-3
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上課時間 Course Time:Tuesday/5,6,7[M121]
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授課教師 Teacher:WAN Wendy Wing Nga
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修課班級 Class:國貿系3,4
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選課備註 Memo:英語授課。本系大學部3、4年級及外系同學請第一次上課須出席且經授課老師同意,在課堂上人工加選。
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