To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with extant “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect to the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with excessive “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
They will be introduced in the lecture.
They will be introduced int and lesson.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
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