創新與市場學建立在最新的思維和最佳實踐的基礎上，教授市場戰略和創新領域，幫助學生成功駕馭漫長的旅程，實現他們的戰略組織和創新個人潛力。
This course will equip students with the tools and terminology to explore and understand innovation marketing practices in a global environment. Putting yourself as an innovation marketing manager, you will learn the scope and challenge of innovation marketing, the dynamic environment of international innovation and practices. Students will also learn to develop a formal analytic framework of decision-making based on recent innovation developments in the field of International Marketing through the group project and case studies. This course is designed to provide students with the latest understanding of innovation issues, disciplines, competitions and the necessary skills strategic decisions based on a global innovation perspective.Innovation and market learning is based on the latest thinking and best practices, teaching market strategies and innovation fields, helping students successfully drive a long journey, realizing their strategic organization and personal potential for innovation.
This course will equip students with the tools and terminology to explore and understand innovation marketing practices in a global environment. Putting yourself as an innovation marketing manager, you will learn the scope and challenge of innovation marketing, the dynamic environment of international innovation and practices. Students will also learn to develop a formal analytic framework of decision-making based on recent innovation developments in the field of International Marketing through the group project and case studies. This course is designed to provide students with the latest understanding of innovation issues, disciplines, competitions and the necessary skills strategic decisions based on a global innovation perspective.
本課程沒有必修課本。對於包含營銷術語、示例和問題一般分類法的參考卷，我推薦 Philip Kotler 和 Kevin Keller，營銷管理，15e，Prentice-Hall
我們將在課程網站上發布補充課程材料，例如講義、數據和應用程序。這些材料可以免費下載。 （我們感謝作者分享這些內容。
There is no compulsory course for this course. For reference papers containing general classifications of marketing, examples and questions, I recommend Philip Kotler and Kevin Keller, Marketing Management, 15e, Prentice-Hall
We will publish supplemental course materials such as lectures, data, and applications on the course website. These materials can be downloaded for free. (We thank the author for sharing this content.
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