企業公共關係主要以行銷學4P's為課程架構中推廣元素(廣告 公共關係 促銷 人員推廣 直效行銷)中公共關係為核心再與其他廣告 促銷 人員推廣 直效行銷等元素結合已創造經營效益
企業公共關係經由課程 個案 小組討輪以激發學生思維

Corporate public relations mainly takes the 4P's of marketing as the promotion elements in the course structure (advertising, public relations, promotion, personal promotion, direct marketing), with public relations as the core, and then combined with other elements such as advertising, promotion, personal promotion, direct marketing and other elements to create operational benefits.
Corporate public relations stimulates students’ thinking through courses, case studies, and group discussions

企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。

The original text of corporate public relations is Corporate publish relations, which is one of the promotion elements in the 4Ps of marketing courses, referred to as P.R.. Due to the emphasis on public relations by governments and enterprises, P.R. is also called 4Ps with a P added to become 5Ps. This shows the degree of emphasis. This course focuses on case studies, supplemented by theory, and teaches students how to achieve marketing goals through communication and public relations methods. It is an easy course but can learn a lot of practical things.

任課老師自編教材ppt
參考書籍
行銷學 促銷發法研究 廣告學

The teacher’s self-compiled teaching materials ppt
Reference books
Marketing Research on sales promotion methods Advertising