企業公共關係主要以行銷學4P's為課程架構中推廣元素(廣告 公共關係 促銷 人員推廣 直效行銷)中公共關係為核心再與其他廣告 促銷 人員推廣 直效行銷等元素結合已創造經營效益
企業公共關係經由課程 個案 小組討輪以激發學生思維The corporate public relations mainly focus on marketing 4P's as the promotion elements in the course structure (advertising, public relations, promotion, personnel promotion, direct marketing) and other elements have created operational benefits.
Enterprise public relations are discussed by courses, case groups to stimulate students' thinking
企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。
The original text of corporate public relations is Corporate publish relationships. It is a circle of the promotion elements of the marketing course 4Ps, simply called P.R., because of the government and enterprises' emphasis on public relations, there is also a P.R. that adds a P.R. to 4Ps to 5Ps, which shows the degree of attention. This course is mainly based on a case and is reasonable in theory. It teaches students how to achieve marketing purposes through public relations through communication and public relations. It is a course that can be easily learned to many practical things.
任課老師自編教材ppt
參考書籍
行銷學 促銷發法研究 廣告學
Teacher Ren’s self-edited textbook ppt
Reference books
Marketing Research on Promotional Development Advertising
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中期末考期中期末考 Midterm final exam |
70 | 平常成績20% 作業成績10% |
