1348 - 科技行銷-全球視野 英授 Taught in English
Technology Marketing- Global Perspective
教育目標 Course Target
This is an advanced course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories, cases, and videos. The key concepts include traditional marketing management, B2B Marketing Management in high-tech industries.
This is an advanced course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories, cases, and videos. The key concepts include traditional marketing management, B2B Marketing Management in high-tech industries.
參考書目 Reference Books
Mohr, J., S. Sengupta, and S. Slater (2014), Marketing of High-technology Products and Innovations, 3rd. eds. 華泰代理，(02)2377-3877
Mohr, J., S. Sengupta, and S. Slater (2014), Marketing of High-technology Products and Innovations, 3rd. eds. Huatai Agent, (02)2377-3877
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class participation Class participation |
40 | |
|
Book Presentation Book Presentation |
40 | |
|
Final presentation Final presentation |
20 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1348
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/6,7,8[M231]
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授課教師 Teacher:唐運佳
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修課班級 Class:國貿系3,4
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選課備註 Memo:英語授課。欲加選者，第一堂出席優先選課。111學年度(含)入學生起列為國際經營與行銷組選修課程。
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