1338 - 國際行銷
International Marketing
教育目標 Course Target
1. 同學瞭解當前國際行銷的重要理論與基本概念。
2. 幫助同學建立國際行銷之企劃基礎。
3. 藉由個案、影片與課堂的互動討論,加深同學行銷的專業能力與學習興趣。
1. Students understand the current important theories and basic concepts of international marketing.
2. Help students establish the planning foundation for international marketing.
3. Through case studies, videos and interactive discussions in class, students can deepen their professional abilities and learning interests in marketing.
參考書目 Reference Books
張國雄,國際行銷管學:建構全球行銷能力,前程文化。
精選哈佛管理評論(HBR)文章
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
Zhang Guoxiong, International Marketing Management: Building Global Marketing Capabilities, Future Culture.
Selected Harvard Management Review (HBR) articles
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
課堂參與 class participation |
30 | |
講座心得與小組章節報告 Lecture reflections and group chapter reports |
25 | |
期中報告 interim report |
25 | |
期末考 final exam |
20 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1338
- 學分 Credit: 0-3
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上課時間 Course Time:Monday/7,8,9[M120]
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授課教師 Teacher:吳立偉/曾盛麟/唐運佳
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修課班級 Class:國貿系4B,4C
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選課備註 Memo:欲加選第一週須出席且經教師同意。
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