1338 - 國際行銷
International Marketing
教育目標 Course Target
1. 同學瞭解當前國際行銷的重要理論與基本概念。
2. 幫助同學建立國際行銷之企劃基礎。
3. 藉由個案、影片與課堂的互動討論，加深同學行銷的專業能力與學習興趣。
1. Students understand the important theories and basic concepts of current international marketing.
2. Help students establish a foundation for international marketing.
3. Through interactive discussions between cases, videos and classes, deepen the professional ability and learning interest of students in marketing.
參考書目 Reference Books
張國雄，國際行銷管學：建構全球行銷能力，前程文化。
精選哈佛管理評論(HBR)文章
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
Zhang Guoxiong, International Marketing Management: Building global marketing capabilities and future culture.
Select Harvard Management Review (HBR) articles
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
課堂參與 Class Participation |
30 | |
|
講座心得與小組章節報告 Talk about the experience and group chapter report |
25 | |
|
期中報告 Midterm Report |
25 | |
|
期末考 Final exam |
20 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1338
- 學分 Credit: 0-3
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上課時間 Course Time:Monday/7,8,9[M120]
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授課教師 Teacher:吳立偉/曾盛麟/唐運佳
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修課班級 Class:國貿系4B,4C
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選課備註 Memo:欲加選第一週須出席且經教師同意。
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