1. 同學瞭解當前國際行銷的重要理論與基本概念。
2. 幫助同學建立國際行銷之企劃基礎。
3. 藉由個案、影片與課堂的互動討論，加深同學行銷的專業能力與學習興趣。
1. Students understand the important theories and basic concepts of current international marketing.
2. Help students establish a foundation for international marketing.
3. Through interactive discussions between cases, videos and classes, deepen the professional ability and learning interest of students in marketing.
張國雄，國際行銷管學：建構全球行銷能力，前程文化。
精選哈佛管理評論(HBR)文章
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
Zhang Guoxiong, International Marketing Management: Building global marketing capabilities and future culture.
Select Harvard Management Review (HBR) articles
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | |
| 講座心得與小組章節報告講座心得與小組章節報告 Talk about the experience and group chapter report |
25 | |
| 期中報告期中報告 Midterm Report |
25 | |
| 期末考期末考 Final exam |
20 |
