企業在進行營運活動時，需要有良好的規劃與執行能力，方能達成活動之目標。活動企劃係指組成企劃團隊、設定活動目標、進行外部環境分析與內部資源分析，產生活動之定位，再運用創意思考及規劃方法，產生活動企劃書，以確保活動目標之達成。活動執行係指依照活動企劃書，籌組執行團隊及整合資源，招募與培訓人員執行活動企劃，並藉由廣告文宣與網路行銷工具，進行活動的推廣與宣傳，以達成活動目標。活動執行後，並需進行檢討，以增進活動企劃與執行能力。
本課程將從活動企劃、執行與檢討之流程，讓修課學生瞭解活動企劃的核心概念與流程，以及活動企劃的方法論與工具。在業師的指導與建議之下，提出活動企劃案，並撰寫活動企劃書，以培訓活動企劃與簡報表達能力。
在活動執行與檢討方面，則是讓修課學生實際執行一項校園大型活動，從實作當中，瞭解活動資源與人員的募集、實體活動與網路活動的執行與控管，活動完成之後的檢討與改進，以培養團隊合作、工作態度、以及領導與執行能力。
When conducting operation activities, enterprises need to have good planning and execution capabilities in order to achieve the goals of the activities. Activity planning refers to the formation of enterprise planning teams, setting activity goals, conducting external environment analysis and internal resource analysis, producing lifestyle positioning, and then using creative thinking and planning methods to produce lifestyle planning books to ensure the achievement of activity goals. Activity execution refers to the establishment of teams and integration of resources in accordance with the activity plan, recruiting and training personnel to carry out the activity plan, and promoting and promoting the event through advertising and online marketing tools to achieve the event's goal. After the event is executed, a review is required to improve the activity planning and execution capabilities.
This course will take the process of activity planning, execution and review, so that course students can understand the core concepts and processes of activity planning, as well as the methodology and tools of activity planning. Under the guidance and suggestions of the practitioner, an activity plan is proposed and an activity plan is written to cultivate the activity plan and express the ability.
In terms of activity execution and review, it is to allow students to actually carry out a large-scale campus event. From the implementation, they understand the activity resources and recruitment of personnel, the implementation and control of physical activities and online activities, and the review and improvement after the event is completed, so as to cultivate team cooperation, work attitude, and leadership and execution capabilities.
由授課老師編製企劃教材與案例。
The teacher will compile the company's teaching materials and cases.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 活動企劃能力考核活動企劃能力考核 Activity planning capability assessment |
50 | |
| 活動執行與參與活動執行與參與 Activity execution and participation |
50 |
