所謂「商品化」是指，將已開發的技術，使用於產品的（1）開發（2）生產及（3）銷售或（4）適用於有關製成技術的提高。換句話說，商品化就是在本來非常相似，甚或完全一樣的實質產品上，賦予不同商標、包裝、定價、標示、說明與定位過程，以及廣告的訴求加以概念化後，在消費者的心目中、市場的評價上所產生的差異,用實務角度來說明商品化與行銷的關係, 進而了解行銷的手法。讓同學們可以從影片式的討論無壓力學習。時間上若許可會再補充政府採購法的一些知識。The so-called "commercialization" means that the developed technology is used in the product (1) development (2) production and (3) sales or (4) to improve related production technology. In other words, commodityization means that in consumers' minds, after providing different trademarks, packaging, pricing, labeling, explanation and positioning processes, as well as advertising requests, in the minds of consumers, The differences in market evaluation can be explained from a practical perspective and the relationship between commercialization and marketing, so as to understand the marketing methods. Allow students to learn from video-style discussions without pressure. If possible, some knowledge about the government's purchasing laws will be added.
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率(出缺勤)出席率(出缺勤) Attendance rate (out of absence) |
10 | 每周點名 |
| 期中報告期中報告 Midterm Report |
40 | 每人繳交紙本報告 |
| 期末分組簡報期末分組簡報 Final division summary |
50 | 各組每人皆需上台說明 |
