本課程是以零售管理的重要與相關理論為課程基礎，以新近零售無店面商店管理場域的理論與實例討論進行課堂補充。整學期授課內容涵蓋零售基本概念、新零售4.0、新智慧零售環境、數位行銷與服務創新等、OTO營銷模式(online to offline)、新智慧零售設施與工具、零售規劃技巧、零售機構之管理、零售之行銷組合及零售之應用等，讓修課學生能進行系統性與最核心概念之理解。This course is based on the important and relevant theory of retail management, and is based on the theories and examples of the recent retail store-free store management field for class supplementation. The content of the entire course covers basic retail concepts, new retail 4.0, new smart retail environment, digital marketing and service innovation, OTO marketing model (online to offline), new smart retail facilities and tools, retail planning skills, retail organization management, retail marketing combination and retail application, etc., so that course students can understand systemicity and the most core concepts.
本課程主要目的在介紹零售管理之基本觀念、零售策略與規劃、商店管理、執行、商品管理及行銷組合。
The main purpose of this course is to introduce the basic concepts of retail management, retail strategy and planning, store management, execution, product management and marketing combination.
許英傑(2024)著 零售管理概論與實務 滄海書局印行
Xu Yingjie (2024) Retail Management Overview and Activity Printed by Yanghai Bookstore
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | Open book 考試 與 問答題,解釋名詞類型 (平常上課之補充重要資料) |
| 期末考期末考 Final exam |
35 | Open book 考試 與 問答題,解釋名詞類型 (平常上課之補充重要資料) |
| 平時上課出席平時上課出席 Usually attending class |
30 | 上課出席與參與 ( 整學期 全勤出席的同學 加 學期總分 5大分) |
| 小組討論與小作業小組討論與小作業 Group discussions and small actions |
5 | 上課重點討論與平時個人作業彙總 ( **整學期無報告 ) |
