本課程希望讓企管系學生具備商業設計之基礎美學素養，並熟悉Illustrator繪圖軟體的基本操作，及提升軟體應用能力。藉由本課程希望讓學生在從事網路行銷、廣告、或推廣工作時，具備的修圖、視覺系統與VI設計之基礎能力。藉由觀念性的教學方式，使修課學生了解繪圖軟體的基本操作，而非機器人的步驟性學習，提升軟體應用在各種情況的能力，脫離無法延伸應用的窘境，並透過實例介紹與模擬演練，從創作畫面的需求狀況下引發對軟體如何解決問題的好奇心，強化學習軟體的自信心，讓學習軟體操作漸進成為設計行銷的起步。

This course hopes to equip students from the Department of Business Administration with basic aesthetic literacy in commercial design, become familiar with the basic operations of the Illustrator drawing software, and improve their software application capabilities. Through this course, we hope to equip students with the basic abilities of image retouching, visual system and VI design when engaging in online marketing, advertising, or promotion work. Through conceptual teaching methods, students in the course can understand the basic operations of drawing software instead of step-by-step learning of robots, improve the ability of software application in various situations, and get rid of the dilemma of being unable to extend the application. Through case introduction and simulation drills, curiosity about how software solves problems based on the needs of creating pictures is aroused, and the self-confidence of learning software is strengthened, so that learning software operation gradually becomes the beginning of design marketing.

ADOBE PHOTOSHOP ，
ADOBE ILLUSTRATOR

ADOBE PHOTOSHOP,
ADOBE ILLUSTRATOR