1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.透過參與競賽或專題，以提升職場就業能力
1. Learn theories and procedures of corporate business management strategies
2. Understand the impact of industry environment on corporate business strategies
3. Through case analysis, we can understand various strategic concepts in depth and apply them to practice
4. Improve career ability through competitions or topics
本課程以個案教學為主，課堂中將發放6個國內本土企業之個案，並搭配參考教材的講授。
參考教材以Grant, Contemporary Strategy analysis, Blackwell Press 為主，並搭配一些較具前瞻性的管理論文或文獻。
This course focuses on teaching a case. Six cases of domestic and local enterprises will be distributed in the classroom, and will be taught with reference to the textbooks.
The reference textbooks are mainly Grant, Contemporary Strategy analysis, Blackwell Press, and are paired with some forward-looking management articles or articles.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末考期末考 Final exam |
25 | |
| 個人小考與課堂表現個人小考與課堂表現 Personal test and class performance |
20 | |
| 小組期中報告與個案預習報告小組期中報告與個案預習報告 Group mid-term report and case pre-report report |
25 | |
| 小組期末報告小組期末報告 Group final report |
30 |
