美國前教育部長 Richard Riley 表示：2010 年最迫切需要人才的十種工作在 2004 年時還不存在。我們必須教導我們的學生畢業後投入還不存在的工作，運用還未發明的技術，解決未曾想像過的問題。這代表同學要學會的不再是細枝末節的知識與技能，而是要學會創新與開創的方法，以及如何站在制高點思考各種問題，並且具備有動手做的能力(眼高手黑的能耐)。面對瞬息萬變的未來與社會環境快速變遷，同學必須學習「新叢林法則」，過去的生涯軌道是好學校通往好工作，然後一輩子無虞，現在有好學校不一定找得到好工作，找到好工作不見得待得了一輩子。因此本課程期使學生學習商業模式相關理論並結合互動式個案教學、實務商業模式創新演練與實務專案，培養同學能辨識市場機會與商業模式分析與設計能力，了解企業營運模式的基本知識及可能遭遇的困難與挑戰，進而激發學習者之創新與創業精神，開拓未來潛在新事業之動能。Former U.S. education secretary Richard Riley said: The ten most urgent jobs in 2010 that needed talent did not exist in 2004. We must teach our students to devote work that does not exist after graduation, use uninvented technologies, and solve unthinkable problems. This means that students should learn no longer the subtle knowledge and skills, but rather the methods of innovating and creating, as well as how to think about various problems from a commanding point, and have the ability to do things manually (the ability of a master of vision). Faced with the rapid changes in the future and the rapid changes in the social environment, students must learn the "New Forest Law". In the past, their careers were a good school to a good job, and then there was no need to worry about it. Now a good school may not be able to find a good job, but if you find a good job, you can stay in a good job. Therefore, this course allows students to learn the theory of business model related to it and combine interactive program teaching, practical business model innovation and practice projects, cultivate students' ability to identify market opportunities and business model analysis and design, understand the basic knowledge of the enterprise operation model and the difficulties and challenges that may be encountered, and thus stimulate the learners' innovative and entrepreneurial spirit and develop the potential new career capabilities in the future.
自編講義
1.MIT黃金創業課/MIT黃金創業時建功略 Bill Aulet 商業週刊
2.Alexander Osterwalder and Yves Pigneur (2010) , Business Model Generation 價值主張年代，Wiley / 天下
3. 商業模式演化論 歐素華。五南書局
4.精實創業：用小時驗玩出大事業The Lean Startup，艾瑞克‧萊斯Eric Ries，行人出版社
5.設計一門好生意：自己動手，Step-by-step畫出未來新商機 早安財經
6.創新的10個原點：拆解2000家企業顛覆產業規則的創新思維 天下雜誌
7.The starup Owner's Manual創新創業教戰手冊Steve Blank, Bob Dorf華泰
Self-edited speech
1. MIT Gold Entrepreneurship Course/MIT Gold Entrepreneurship Strategy Bill Aulet Business Weekly
2.Alexander Osterwalder and Yves Pigneur (2010) , Business Model Generation Value for the era of prominence, Wiley / World
3. Business model evolution discussion Oshuhua. Wunan Book Bureau
4. Entrepreneurship: Use your time to experience the big business The Lean Startup, Eric Ries, Pedestrian Publishing House
5. Design a good business: start your own business, and Step-by-step draws out a new future business machine Good morning finance
6. 10 original points of innovation: innovative thinking about dismantling the industrial rules of 2,000 companies. The world's mystery
7. The starup Owner's Manual Innovation and Creative Educational Warfare Steve Blank, Bob Dorf Huatai
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與與互動課堂參與與互動 Class participation and interaction |
25 | 上課參與包括上課提問、與老師的互動以及完成各周別任務 |
| 期中報告/考試期中報告/考試 Midterm report/examination |
25 | |
| 期末報告期末報告 Final report |
25 | |
| 團隊合作表現團隊合作表現 Team cooperation performance |
25 | 個人學習心得總結 |
