1171 - 數位行銷實務
Digital Marketing Practice
教育目標 Course Target
本課程是讓學生知悉實務上數位行銷的工具及其應用。透過實際的操作，培養學生具備「數位行銷」專案之規劃與執行的能力。
課程主要包含兩大目標：
(一) 培養學生具備「數位行銷」專案之規劃與執行能力、使用「數位行銷」工具的能力，以及具相關專業知識與技能。包含email marketing tools, search engine marketing, social media marketing, affiliate marketing and sponsorships, content and video marketing tools, hyper-local advertising and gaming 及 mobile strategies 等行銷方法。
(二) 培養學生具備「數位行銷」大數據資料分析及資料建模的能力。
This course is a tool for students to know about digital marketing and its applications in practice. Through actual operations, students can develop the ability to prepare the planning and execution of "digital marketing" projects.
The course mainly includes two major goals:
(I) Cultivate students to have the planning and execution capabilities of the "Digital Marketing" project, the ability to use the "Digital Marketing" tool, and have relevant professional knowledge and skills. It includes marketing methods such as email marketing tools, search engine marketing, social media marketing, affiliate marketing and sponsorships, content and video marketing tools, hyper-local advertising and gaming and mobile strategies.
(II) Cultivate students to have the ability to analyze and model large data in "digital marketing".
參考書目 Reference Books
TBA
TBA
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
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| 無評分方式資訊 No grading information | ||
授課大綱 Course Plan
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相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
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必修-1238
|
企管系3,4 張榮庭/張譽騰 | 四/2,3,4[M023] | 0-3 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1171
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/2,3,4[M023]
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授課教師 Teacher:張榮庭/張譽騰
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修課班級 Class:共選修3,4(管院開)
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選課備註 Memo:企管系主開，與企管系1238「數位行銷實務」課程併班上課，管理學院限10人。
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