1156 - Business Policy and Strategy 英授 Taught in English
Business Policy and Strategy
教育目標 Course Target
This capstone course aims to enhance and integrate comprehensive business decision-making skills for students across various disciplines in management through intensive team work and interactive discussion with peers and advisors of diverse expertise. The students are to complete with team members a professional business plan that contains the executive summary, study of alternative business opportunities based on industry and macroeconomic analysis, and critical review of effective plan execution in terms of marketing, financing, organizational, and supply-chain strategies. The plan will be continually revised at regular meetings with the advisors over the semester before being submitted and presented to a committee composed of internal and external examiners for final review in a scheduled open-campus event welcoming active online and/or face-to-face participation by invited family members and friends in addition to parallel sessions of poster presentation to the public on campus.
This capstone course aims to enhance and integrate comprehensive business decision-making skills for students across various disciplines in management through intense team work and interactive discussion with peers and advisers of diverse expertise. The students are to complete with team members a professional business plan that contains the executive summary, study of alternative business opportunities based on industry and macroeconomic analysis, and critical review of effective plan execution in terms of marketing, financing, organizational, and supply-chain strategies. The plan will be continuously revised at regular meetings with the advisers over the semister before being submitted and presented to a committee composed of internal and external examiners for final review in a scheduled open-campus event welcome active online and/or face-to-face participation by invited family members and friends in addition to parallel sessions of poster presentation to the public on campus.
參考書目 Reference Books
There is no single textbook that fits this course. Supporting lecture notes and supplemental material for in-class discussions are to be distributed following the progress of the course.
There is no single textbook that fits this course. Supporting lesson notes and supplemental material for in-class discussions are to be distributed following the progress of the course.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Class Continual Evaluation Class Continual Evaluation |
10 | |
Business Plan: Assessment by Internal Examiners Business Plan: Assessment by Internal Examiners |
45 | Individual and Group Grading |
Business Plan: Assessment by External Examiners Business Plan: Assessment by External Examiners |
45 | Individual and Group Grading |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1156
- 學分 Credit: 0-3
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上課時間 Course Time:
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授課教師 Teacher:吳祉芸/莊旻潔/陳靜瑜/黃琛瑞/傅郁芬
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修課班級 Class:管院國際菁英組2-4
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選課備註 Memo:全英語授課,限管院國際菁英組人工加選修課。
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