1155 - International Business 英授 Taught in English
International Business
教育目標 Course Target
採「英語授課」之課程內容須以全程英語教學方式授課，其方式包括教材採用英語書籍，授課、研討及作業皆採用英語方式為之。
This is an advanced course in business/marketing management for International Companies. The objective is to help students become familiar with industrial analysis and business management through theories, cases, and videos. The key concepts include traditional business management, B2B Marketing Management in international firms.
The course content of the "English Teaching" must be taught in the full English teaching method, including the teaching materials using English books, and the teaching, seminars and work are all in the English method.
This is an advanced course in business/marketing management for International Companies. The objective is to help students become familiar with industrial analysis and business management through theories, cases, and videos. The key concepts include traditional business management, B2B Marketing Management in international firms.
參考書目 Reference Books
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class Participation Class Participation |
15 | |
|
In classs exam and video feedback In class exam and video feedback |
20 | |
|
Mid-term exam/report Mid-term exam/report |
20 | |
|
Final presentation/Final Exam Final presentation/Final Exam |
45 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
必修-2770
|
英授 Taught in English | 國經學程3 陳浩政 | 一/3,4,6,7[M016] | 0-3 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1155
- 學分 Credit: 0-3
-
上課時間 Course Time:Friday/2,3,4[M123]
-
授課教師 Teacher:唐運佳
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修課班級 Class:管院國際菁英組2-4
-
選課備註 Memo:全英語授課，限管院國際菁英組人工加選修課。
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