採「英語授課」之課程內容須以全程英語教學方式授課，其方式包括教材採用英語書籍，授課、研討及作業皆採用英語方式為之。
This is an advanced course in business/marketing management for International Companies. The objective is to help students become familiar with industrial analysis and business management through theories, cases, and videos. The key concepts include traditional business management, B2B Marketing Management in international firms.The course content of the "English Teaching" must be taught in the full English teaching method, including the teaching materials using English books, and the teaching, seminars and work are all in the English method.
This is an advanced course in business/marketing management for International Companies. The objective is to help students become familiar with industrial analysis and business management through theories, cases, and videos. The key concepts include traditional business management, B2B Marketing Management in international firms.
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation Class Participation class participation |
15 | |
| In classs exam and video feedbackIn classs exam and video feedback in class sex ah man's video feedback |
20 | |
| Mid-term exam/reportMid-term exam/report mid-term exam/report |
20 | |
| Final presentation/Final ExamFinal presentation/Final Exam final presentation/final exam |
45 |
