《認識媒體—人的延伸》（1964）奠定了麥克魯漢「當代媒體先知」的地位，當今盛行的「地球村」、「媒體即訊息」等概念，皆出自本書。麥克魯漢在《認識媒體》打破媒體內容優於形式，或僅把媒體視為中介或中介者，而把媒體視為人的延伸:肉體、感官功能以及意識的延伸，而且，麥克魯漢發現媒體不只為我們服務，也潛在地改變了我們的思維邏輯。
本課程通過麥克魯漢《認識媒體》，瞭解媒體本身的特徵，進而瞭解為什麼媒體即訊息，媒體如何成了人的延伸，延伸了什麼，這些延伸對我們「自身」有什麼作用與影響。在學習的麥克魯漢的媒體觀點的同時，觀察並反思當代媒體現象與問題。
"Enlightenment of the Media - Extension of Man" (1964) established the status of Macruhan as a "contemporary media prophet". The concepts of "global village" and "media are in a message" that are popular today are all from this book. In "Awareness of the Media", MacRuhan broke the media's content advantage over form, or regarded the media as an extension of people only: the extension of flesh, sensory functions and consciousness. Moreover, MacRuhan discovered The media not only serves us, but also potentially changes our thinking logic.
Through the course, we understand the characteristics of the media itself through Micron’s “Knowing the Media”, we can understand why the media is information, how the media has become a human extension, what extensions have, and what effects and impacts on our “self”. While learning the media views of McRuhan, we observe and reflect on contemporary media phenomena and problems.
麥克魯漢，《認識媒體—人的延伸》。譯者：鄭明萱。
Marshall McLuhan, "Understanding Media: The Extensions of Man".
McRuhan, "Acquainting the Media - Extension of People". Translator: Zheng Mingxuan.
Marshall McLuhan, "Understanding Media: The Extensions of Man".
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 Regular achievements |
30 | 課堂討論、課堂筆記、專心聽講、出席率(10分)。 |
| 期中考期中考 Midterm exam |
30 | |
| 期末報告期末報告 Final report |
40 | 未交報告，或發現報告抄襲，一律以零分計。 |
