農業生產係維持人類生存的重要根基，也對國家安定具影響力(穩定食物價格與維持民生需求)，亦為決定各國全球競爭力之重要因子。因此，農業影響我們的食、衣、住、行、休閒，即使非直接從事農業工作，生活中的各類所需都脫離不了農業。
而農業推廣，係指農業推廣機構整合農業推廣資源，應用資訊傳播、人力資源發展或行政服務等方式，提供農業推廣對象終身教育機會及促進農、林、漁、牧產銷業務與農村社區發展之計畫活動。本課程不須先修基礎，僅須對農業有興趣即可。
●課程目標及內涵：
一、培育新一代年青學子，提早了解農業，建立農業永續經營觀念。
二、提升學生對各項農業資訊力的了解，建立未來農業經營的核心優勢。
三、協助學生提早了解各項農業的經營特色與時代趨勢。
四、協助學生了解農業轉型升級之現況(如：休閒農業、食農教育、森林/園藝療育)，配合國際發展情勢，將農村改造以新面貌重新讓國人來體驗鄉村之美。
Agricultural production is an important foundation for maintaining human survival, and it also has an impact on national stability (stable food prices and maintaining people's livelihood needs), and is also an important factor in determining the global competitiveness of various countries. Therefore, agriculture affects our food, clothing, housing, transportation and leisure. Even if we do not directly work in agricultural work, all kinds of needs in life cannot be separated from agriculture.
Agricultural promotion refers to the integration of agricultural promotion resources by agricultural promotion agencies, and the application of information communication, human resource development or administrative services to provide agricultural promotion targets with the end education opportunities and promote agricultural, forestry, weather, pastoralism and rural community development. Planning activities. This course does not require a foundation study, but only interest in agriculture.
●Course objectives and connotations:
1. Cultivate a new generation of young students, understand the agricultural industry in advance, and establish the concept of sustainable agricultural business.
2. Improve students' understanding of various agricultural information capabilities and establish the core advantages of future agricultural operations.
3. Help students understand the business characteristics and contemporary trends of various agricultural industries in advance.
4. Help students understand the current situation of agricultural transformation and upgrading (such as leisure agriculture, food and agriculture education, forest/park art education), and cooperate with international development conditions to redefine the rural transformation with a new look to allow the people to experience the beauty of the countryside.
參吳聰賢著，1988，《農業推廣學原理》，聯經出版社
Article by Wu Ting-Jin, 1988, "Principles of Agricultural Promotion", Joint Press
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
40 | 申論題型 |
| 期末考期末考 Final exam |
40 | 申論題型 |
| 出席暨上課情形出席暨上課情形 Attendance and attendance |
20 | 缺課一次扣2分 |
