課程目標希望從四個面向認識並學習設計品牌，1.品牌管理:了解創意&Sdgs/永續經營的重要性，2.媒體:從創新的觀點了解傳播行銷的概念和原理，以當今自媒體為案例，3.設計:從設計品牌中了解CIS設計並學習實作，輔以案例說明!4.AI:以生成式腦輔助學生設計，將想像化為視覺。
Course objectives: I hope to understand and learn about brand design from four aspects: 1. Brand management: Understand the importance of creativity & Sdgs/sustainable management, 2. Media: Understand the concepts and principles of communication marketing from an innovative perspective, taking today’s self-media as the Case, 3. Design: Understand CIS design from design brands and learn implementation, supplemented by case explanations! 4. AI: Use generative brain to assist students in design, turning imagination into vision.
1.品牌設計必修課：從商標到經營，全方位的品牌塑造書 /作者： 凱薩琳‧斯拉德‧布魯金/出版社：麥浩斯/出版日期：2022/12/10
2.品牌行銷與管理(5版)/作者： 戴國良/出版社：五南 /出版日期：2024/08/25
1. Required courses in brand design: From trademark to management, a comprehensive brand building book/Author: Kathleen Slade Brooking/Publisher: Ma Haos/Publication date: 2022/12/10
2. Brand Marketing and Management (5th Edition)/Author: Dai Guoliang/Publisher: Wunan/Publication Date: 2024/08/25
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出缺席出缺席 absent |
30 | 學生缺席1/3課時扣15% 以此類推(若學校另有規定依從學校) |
| 平時作業平時作業 Daily homework |
20 | 週次安排有平時作業課堂中有實作，同學需繳交作業，若當日沒有繳交則該次作業分數零分! |
| 期中作業期中作業 midterm assignment |
20 | 按課堂說明提出報告 |
| 期末作業期末作業 final assignment |
30 | 作業應包含專題習作和相關報告分析 |
