在全球化(Globalism)浪潮之衝擊下，觀光系統(Tourism System)之傳統價值已面臨重新建構之挑戰。系統中各核心成員如：消費者行為發展內涵，觀光餐旅相關產業經營模式，旅遊目的地之開拓以及各國政府之政策推動，莫不在知識與科技之整合與共振下，帶動全球在地化及在地全球化發展之新趨勢與反思，掀起全球觀光餐旅持續發展之另一嶄新面貌。是故，本課程目標如下：
1. 瞭解全球化對觀光餐旅產業所引進之發展機會與在地化思潮下之經營挑戰。
2. 培養新觀光系統發展下之餐旅產業經營策略分析能力
3. 運用跨域學習及科技整合之創新管理策略能力。
Under the impact of the wave of globalism, the traditional value of the tourism system has faced the challenge of reconstruction. The core members of the system, such as the development connotation of consumer behavior, business models of tourism, catering and tourism-related industries, the development of tourist destinations, and the policy promotion of various governments, all drive global localization and resonance under the integration and resonance of knowledge and technology. New trends and reflections on the development of local globalization have set off another new look in the sustainable development of global tourism, hospitality and tourism. Therefore, the objectives of this course are as follows:
1. Understand the development opportunities that globalization has introduced to the tourism and hospitality industry and the management challenges under the trend of localization.
2. Cultivate the ability to analyze business strategies of the restaurant and tourism industry under the development of the new tourism system
3. Use innovative management strategy capabilities of cross-domain learning and technology integration.
本課程為餐旅碩士在職專班的學生所特別設計，具備或不具備餐旅相關背景者，都可選修這門課。課程中將以全球化之發展對觀光系統在不斷創新重塑之際，觀光餐旅產業應如何策略面對？本課程主要藉分析全球化影響下之跨域知識，科技整合，多元文化與區域經濟等構面發展，對觀光餐旅產業之營運範疇、核心能力與資源網絡之影響。此外，亦以價值（Value），效率(Economy of Scale)，範疇（Economy of Scope） ，資源( Resource)，依賴(Dependence)，競局( Game Theory) 以及生態( Ecology)等取向，討論觀光餐旅策略創新管理之個案並驗證上述策略本質取向之實質創新效益。本課程採個案討論為主，並邀請學者專家專題演講及參與課中個案討論，將提供豐富的師生互動及同儕討論機會，以達成共振效應。同學修完這門課後，將學到新穎的餐旅策略管理關鍵知識與分析方法，可為餐旅實務經營，培養更深化的洞察力，分析力以及創業力。
This course is specially designed for students in the on-the-job master's program in hospitality. Anyone with or without a background in hospitality can choose to take this course. In the course, the development of globalization will continue to innovate and reshape the tourism system. How should the tourism and hotel industry deal with it strategically? This course mainly analyzes the impact of cross-domain knowledge, technological integration, multiculturalism and regional economic development under the influence of globalization on the operating scope, core capabilities and resource network of the tourism and hospitality industry. In addition, tourist meals are also discussed from the perspectives of Value, Efficiency of Scale, Economy of Scope, Resource, Dependence, Game Theory and Ecology. Case study of tourism strategic innovation management and verify the substantial innovation benefits of the above strategic essential orientation. This course focuses on case discussions, and invites scholars and experts to give lectures and participate in case discussions during the course. It will provide abundant opportunities for teacher-student interaction and peer discussion to achieve a resonance effect. After completing this course, students will learn novel key knowledge and analytical methods for hotel and hotel strategic management, which can help them develop deeper insights, analytical skills and entrepreneurial abilities for practical hotel and hotel operations.
1. Cetron, Demicco, and Davies. (2015). The Future of Hospitality and Travel,
The American Hotel & Lodging Educational Institute, Lansing Michigan.
2. Enz, Cathy A. (2010). Hospitality Strategic Management: Concepts and Cases, John Wiley & Sons, Inc.New Jersey.
3. Mill R. Christie and Morrison M. Alastair. (1992). The Tourism System, Prentice-Hall International, Inc.
4. Poon, A. (1993). Tourism, Technology and Competitive strategies, Wallingford, UK: CAB International.
5. 王喆、韓陽合譯(2017)。策略選擇 （Martin Reeves, Knut, Haanaes, Janmejaya Sinha合著 Your Strategy Needs A Strategy: How to Choose And Execute the Right Approach）。台北：經濟新潮社。
6. 司徒達賢(2016)。 策略管理新論：觀念架構與分析方法。台北：智勝文化發行。
7. 司徒達賢(2016)。 策略管理案例解析：觀念與實例。台北：智勝文化發行。
8. 吳思華 (2000) 。策略九說：策略思考的本質 。台北：臉譜出版：城邦文化發行。
9.. 洪慧芳譯(2017)。創新的用途理論 （Clayton M. Christensen原著，Competing Against Luck: The Story of Innovation and Customer Choice）。台北：天下雜誌股份有限公司。
10. 洪士美譯(2019)。精準決策(Max H. Bazerman and Don A. Moore 原著，Judgement in Managerial Decision Making, 8th ed.)。台北：樂金文化出版社。
11. 陳以禮，李芳臨譯(2019)。區塊鏈革命(Don Tapscott and Alex Tapscott 原著，Blockchain Revolution, 15th ed.)。台北：天下文化出版股份有限公司。
12. 陳盈如譯(2016)。好策略．壞策略 （Richard P. Rumelt 原著，Good Strategy. Bad Strategy: The Different and Why It Matters）。台北：遠見天下文化出版股份有限公司。
13. 蕭瑞麟(2016)。三版。思考的脈絡。台北：遠見天下文化出版股份有限公司
1. Cetron, Demicco, and Davies. (2015). The Future of Hospitality and Travel,
The American Hotel & Lodging Educational Institute, Lansing Michigan.
2. Enz, Cathy A. (2010). Hospitality Strategic Management: Concepts and Cases, John Wiley & Sons, Inc.New Jersey.
3. Mill R. Christie and Morrison M. Alastair. (1992). The Tourism System, Prentice-Hall International, Inc.
4. Poon, A. (1993). Tourism, Technology and Competitive strategies, Wallingford, UK: CAB International.
5. Co-translated by Wang Zhe and Han Yang (2017). Strategy Choice (Martin Reeves, Knut, Haanaes, Janmejaya Sinha, Your Strategy Needs A Strategy: How to Choose And Execute the Right Approach). Taipei: Economic News Society.
6. Situ Daxian (2016). New Theory of Strategic Management: Conceptual Framework and Analytical Methods. Taipei: Zhisheng Culture Publishing.
7. Situ Daxian (2016). Strategic management case analysis: concepts and examples. Taipei: Zhisheng Culture Publishing.
8. Wu, S. H. (2000). Strategy Nine: The Essence of Strategic Thinking. Taipei: Facebook Publishing: City State Culture Publishing.
9.. Translated by Hong Huifang (2017). The Purpose Theory of Innovation (Original by Clayton M. Christensen, Competing Against Luck: The Story of Innovation and Customer Choice). Taipei: Tianxia Magazine Co., Ltd.
10. Translated by Hong Shimei (2019). Judgment in Managerial Decision Making, 8th ed., by Max H. Bazerman and Don A. Moore. Taipei: Lejin Culture Publishing House.
11. Translated by Chen Yili and Li Fanglin (2019). Blockchain Revolution (original work by Don Tapscott and Alex Tapscott, Blockchain Revolution, 15th ed.). Taipei: Tianxia Culture Publishing Co., Ltd.
12. Translated by Chen Yingru (2016). Good strategy. Bad Strategy (original book by Richard P. Rumelt, Good Strategy. Bad Strategy: The Different and Why It Matters). Taipei: Vision World Culture Publishing Co., Ltd.
13. Xiao Ruilin (2016). Three editions. The context of thinking. Taipei: Vision World Culture Publishing Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
15 | 準時到課 |
| 課堂參與課堂參與 class participation |
20 | 課堂互動與討論 |
| 個案口頭報告個案口頭報告 Oral case report |
25 | ㄧ、選擇蒞校專題講座業者之公司並經對方同意後，授課老師核可。 二、個案資料搜集與歸納統整重點正確，條理分明。 三、相關策略管理論適切運用。 四，校外參訪之相關單位 |
