政策行銷的主要目的，就是透過使用各式媒體（報章雜誌、電視電影、廣播、網際網路等），將政策理念、目標、期望與執行做法，成功的傳達給標的團體，企圖爭取標的團體對於政策的認同，進而轉化成為順服政策的行動力。本課程的目的，就是試圖藉著探討國內外政策行銷的實務與理論，並配合國內外商業與政策行銷的實例探討，啟發學習者的創意構想，並且將討論與行銷相關的假新聞、認知作戰，與民主制度的關係。The main purpose of policy marketing is to successfully communicate policy concepts, goals, expectations and implementation practices to target groups through the use of various media (newspapers, magazines, TV movies, radio, the Internet, etc.), in an attempt to win over the target groups. The recognition of the policy is then transformed into the motivation to obey the policy. The purpose of this course is to try to inspire learners' creative ideas by exploring the practice and theory of domestic and foreign policy marketing, and to discuss domestic and foreign business and policy marketing examples. It will also discuss fake news and cognitive warfare related to marketing. , relationship with the democratic system.
翁興利 政策規劃與行銷 華泰書局
假新聞政治，林照真著，聯經出版
民主國家如何死亡，李維茲基、齊布拉特著，時報文化
以民主知名的獨裁，奈姆著，商周出版
政客、權謀與小丑，恩波利著，時報文化
操弄，凱瑟著，野人文化
其他相關文獻資料
Weng Xingli Policy Planning and Marketing Huatai Book Company
The Politics of Fake News, written by Lin Zhaozhen, published by Lianjing
How Democracies Die, by Levitzky and Ziblatt, Times Culture
The Dictatorship Known for Democracy, written by Naim, published by Shangzhou
Politicians, Machiavellianism and Clowns, by Empoli, Times Culture
Manipulation, by Cather, Savage Culture
Other relevant literature
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 口頭報告與導讀口頭報告與導讀 Oral presentation and introduction |
40 | |
| 書面心得報告書面心得報告 Written experience report |
50 | |
| 出席出席 Attend |
10 |
