政策行銷的主要目的，就是透過使用各式媒體（報章雜誌、電視電影、廣播、網際網路等），將政策理念、目標、期望與執行做法，成功的傳達給標的團體，企圖爭取標的團體對於政策的認同，進而轉化成為順服政策的行動力。本課程的目的，就是試圖藉著探討國內外政策行銷的實務與理論，並配合國內外商業與政策行銷的實例探討，啟發學習者的創意構想，並且將討論與行銷相關的假新聞、認知作戰，與民主制度的關係。The main purpose of policy marketing is to successfully convey policy concepts, goals, expectations and implementation practices through the use of various media (prints, magazines, TV movies, broadcasts, Internet, etc.), and to successfully pass on policy concepts, goals, expectations and implementation practices to the tagged group, and to plan the bidding group to compete for the The recognition of policies has been transformed into a force for subsidizing policies. The purpose of this course is to try to explore the practice and theoretical discussions of domestic and foreign policy marketing, and cooperate with the examples of domestic and foreign business and policy marketing, to create the creative ideas of learners, and discuss false news and knowledge wars related to marketing. , relationship with democratic system.
翁興利 政策規劃與行銷 華泰書局
假新聞政治，林照真著，聯經出版
民主國家如何死亡，李維茲基、齊布拉特著，時報文化
以民主知名的獨裁，奈姆著，商周出版
政客、權謀與小丑，恩波利著，時報文化
操弄，凱瑟著，野人文化
其他相關文獻資料
Ong Hsinley Policy Planning and Marketing Huatai Book Bureau
Fake news politics, written by Lin Zhaozhen, published by Link
How Democratic Countries Died, by Lee Vizki and Chiblatt, Times Culture
A unique genius known for democracy, written by Naim, published by Shang and Zhou dynasties
Politician, authority and clown, by Empoli, Time Culture
Fucking, written by Kether, Savage Culture
Other related document data
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 口頭報告與導讀口頭報告與導讀 Oral reporting and guidance |
40 | |
| 書面心得報告書面心得報告 Book experience report |
50 | |
| 出席出席 Attend |
10 |
