本課程在研討創新管理對應於「產業創新議題」及「企業創新應用」之策略規劃作為，透過個案研討及企業案例的導入，探討「產品創新」、「製程創新」、「服務創新」與「管理創新」等多元範疇之規劃實施及評估控制，提供企業管理者應用創新管理之有效學習。This course discusses the strategic planning of "Product Innovation Questions" and "Enterprise Innovation Applications". Through case research and introduction of corporate cases, it explores the implementation and evaluation control of diversified planning and evaluation controls such as "Product Innovation", "Process Innovation", "Service Innovation" and "Management Innovation" to provide effective learning of enterprise managers' application innovation management.
Strategic Management of Technological Innovation, 5th edition, Melissa A. Schilling, 華泰文化(2017)
Strategic Management of Technical Innovation, 5th edition, Melissa A. Schilling, Huatai Culture (2017)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | |
| 作業報告作業報告 Make a business report |
70 |
