企業如何獲得競爭優勢攸關企業之財務表現甚至生存，本課程探討事業如何獲得競爭優勢？以及事業層級策略(business-level strategy)的設計與策略創新。本課程採用互動式教學方式，除了課堂講授之外，也將運用個案研討在課堂進行討論，以培養學員事業層級策略的設計與創新能力。
本課程之教學目標如下：
1. 讓學員瞭解競爭優勢的來源及建構競爭優勢的基石。
2. 讓學員藉由釐清事業的定位與分析現行商業模式瞭解競爭優勢之根源。
3. 讓學員學會運用價值網絡分析進行企業內部價值活動的設計以實現事業層的策略定位與價值主張。
4. 讓學員瞭解如何在不同產業生命周期階段創造競爭優勢。
5. 讓學員瞭解如何進行策略創新及運用平台商業模式獲得競爭優勢。
How can an enterprise gain competitive advantage and even survive the financial performance and even survive of the enterprise? This course explores how to achieve competitive advantage in the industry? And business-level strategy design and strategic innovation. This course adopts interactive teaching methods. In addition to class lectures, case discussions will also be conducted in the classroom to cultivate the design and innovation capabilities of student career-level strategies.
The teaching objectives of this course are as follows:
1. Let students understand the sources of competition advantages and the cornerstones of construction competition advantages.
2. Let students understand the root causes of competition advantages by clarifying the positioning of their careers and analyzing the current business model.
3. Let students use value network analysis to carry out corporate internal value activities design to implement strategic positioning and value initiatives in the business layer.
4. Let students understand how to create competitive advantages in different industry life cycles.
5. Let students understand how to innovate strategically and use platform business models to gain competitive advantages.
教師自編教材
Teachers' self-edited textbooks
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂出席與參與討論課堂出席與參與討論 Class attendance and participation discussion |
50 | |
| 個案實務報告（書面及口頭）個案實務報告（書面及口頭） Case study report (letter and mouth) |
50 |
