數位經濟下，企業的數位轉型勢在必行，隨著企業大多數的競爭對手不斷創新，而大多數的顧客與營運流程已經上線，企業必須思考如何數位創新與轉型以優化營運流程、增加客戶體驗、再造商業模式，否則將會徹底失去市場的競爭力。然而企業的數位轉型是一項巨大且困難的挑戰，特別是資源有限的中小企業，企業必須審慎而行。
企業數位轉型為數位創新與變革管理的結合，其焦點不在於引進新的數位科技而已，更重要的是因應數位經濟浪潮的重大衝擊，企業若要永續經營所必須進行的數位創新與變革。轉型代表變革，在數位時代，經理人如果想要發揮管理效能，就必須推動組織變革以因應數位轉型，過程中也需要培養人際或與人有關的技能。組織行為探討組織裡的個人、團體和結構對行為的影響，旨在應用研究所得的知識以改進組織效能。
本課程除了介紹數位轉型與變革管理的基本觀念與知識外，並要培養學生主動探索、團隊合作及創新思考的能力與態度，期能根據企業經營的目標，發展數位轉型與變革之策略方案，展開企業升級轉型之旅，提升企業在國際市場的競爭力。Under digital economy, digital transformation of enterprises is necessary. As most of the competitors of enterprises continue to innovate, while most customers and operation processes have been online, enterprises must think about how to digitally innovate and transform to optimize operation processes and increase customers. Experience and rebuild the business model, otherwise it will lose market competitiveness at all. However, the digital transformation of an enterprise is a huge and difficult challenge, especially small and medium-sized enterprises with limited resources, and enterprises must act cautiously.
The digital transformation of an enterprise is a combination of digital innovation and change management. The focus is not on introducing new digital technology. What is more important is the digital innovation and change that enterprises must carry out if they want to continue to operate forever. Transformation represents change. In the digital age, if managers want to develop management effectiveness, they must promote organizational changes to respond to digital transformation, and they also need to cultivate human or relevant skills in the process. Organizational behavior explores the impact of individuals, groups and structures on behavior in an organization, aiming to apply research-derived knowledge to improve organizational effectiveness.
In addition to introducing the basic concepts and knowledge of digital transformation and transformation management, this course also needs to cultivate students' ability and attitudes to actively explore, team cooperation and innovative thinking, and hope to develop digital transformation and transformation strategies based on the goals of corporate operations. Carry out the transformation journey of enterprise upgrading and enhance the competitiveness of enterprises in the international market.
1. 詹文男, 李震華, 周維忠, 王義智（2020），《數位轉型力》，商周出版社。
2. 王鳳奎(2019)，《為什麼你的點子賺不了錢：創業人╳行銷人╳研發人╳企劃人╳管理人都必修的11堂創意變現課》，資料夾文化出版事業有限公司。
3. 黃俊堯（2019），《數位轉型全攻略：虛實整合的WHAT，WHY與HOW》，商業周刊出版社
1. Zhan Wennan, Li Zhenhua, Zhou Weizhong, Wang Yizhi (2020), "Digital Transformation Force", Shang and Zhou Publishing House.
2. Wang Fengkui (2019), "Why can't your points make money: 11 creative changes courses that are required for entrepreneurs, marketing personnel, research and development personnel, enterprise planners, and managers", Database Culture Publishing Co., Ltd.
3. Huang Jun (2019), "All Guide to Digital Transformation: Virtual Integrated WHAT, WHY and HOW", Business Weekly Publishing House
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席與課堂參與出席與課堂參與 Attendance and class meetings |
30 | |
| 數位轉型案例解析簡報數位轉型案例解析簡報 Digital transformation case analysis brief |
70 |
