6095 - 策略發展的經濟邏輯
Economic Foundations of Strategy
教育目標 Course Target
面對快速變遷的產業環境，企業被迫在極短的時間內擬定各項策略來回敬競爭對手的攻擊，但缺乏經濟邏輯支持的策略行動有如空中樓閣，往往對企業形成競爭優勢毫無助益。因此，本課程的主要目的在於幫助同學了解實用的經濟觀點，讓策略制定更有道理可言。
Faced with a rapidly changing industry environment, companies are forced to formulate strategies in a very short time to respond to the opponent's attacks, but strategic actions that lack economic logic support are like air floors, which often help companies to form competitive advantages. Therefore, the main purpose of this course is to help students understand practical economic views and make strategy formulation more reasonable.
參考書目 Reference Books
Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2010) Economics of Strategy, 5th ed., Wiley.
Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2010) Economics of Strategy, 5th ed., Wiley.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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課堂參與 Class Participation |
30 | |
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作業報告 Make a business report |
70 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6095
- 學分 Credit: 1-0
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上課時間 Course Time:Wednesday/6,7,8[M243]
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授課教師 Teacher:李佳蓉
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修課班級 Class:高階經管班1,2
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選課備註 Memo:企業二代組模組課程。上課時間：【週三14-17點】10/9、10/16、10/23、10/30、11/6、12/18，M243
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