此課程大綱提供了消費者行為的基礎知識，從消費者行為模型到消費者購買決策、情感和態度，再到消費者行為的應用。學生可以通過學習這些概念和原則，深入了解消費者行為背後的原因和影響因素，並學習如何應用這些知識來制定有效的市場行銷策略。This course syllabus provides the fundamentals of consumer behavior, from models of consumer behavior to consumer purchasing decisions, emotions and attitudes, to applications of consumer behavior. By studying these concepts and principles, students gain a deeper understanding of the causes and influences behind consumer behavior and learn how to apply this knowledge to develop effective marketing strategies.
自編講義
Self-compiled handouts
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課程參與課程參與 course participation |
100 |
