現今環境不斷變遷，企業必須時刻保持創新及轉型之思維，本課程藉由企業實際所面臨的情況，以個案分享及討論的方式授課，內容範疇從品牌老化、家族企業傳承、組織變革、品牌再造及數位轉型等內容，共分成三堂課。目標則希望透過老師實務經驗分享，讓同學內化思考後也能找出自身企業所面臨問題的解決之道。
Nowadays, the environment is constantly changing, and enterprises must always maintain the idea of innovation and transformation. This course is taught through case sharing and discussion based on the situation faced by the enterprise. The content is divided into three courses from brand aging, family business inheritance, organizational transformation, brand reconstruction and digital transformation. The goal is to hope that through the teacher's practical experience sharing, students can also find solutions to the problems faced by their own company after internal thinking.
葡萄王之實務經驗分享
Sharing of the Pear King's Practical Experience
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論課堂參與討論 Class Participation and Discussion |
50 | |
| 分組競賽分組競賽 Group competition |
50 | (分組競賽題目：可舉自身企業所面臨的轉型與升級問題，分為X組，每組X名同學，同學們可選一代表個案，進行未來公司策略布局及方法的分享) |
