課程目標及內涵：本課程將分享在提升企業競爭力過程中三個經營典範。
1. 在企業快速成長過程中，如何透過良好的財務規劃，避免賺錢賺到「黑字倒閉」，以及面對企業經營環境快速變遷應該具備的專業智能。
2. 短短12年中，如何從零開始，打敗沃爾瑪、家樂福，成為中國量販業的覇主。在最成功的時候如何察覺外部環境的挑戰做經營變革，最終能夠與經營對手阿里巴巴結合，安全下下庄。
3. 如何從困境中，找到嶄新的創新思維，成為天下雜誌「最佳聲望標竿企業」的長青樹。
Course objectives and connotation: This course will share three business models in the process of improving corporate competitiveness.
1. In the process of rapid growth of the enterprise, how to avoid making money and "black-letter bankruptcy" through good financial planning, and the professional intelligence that should be possessed in the face of rapid changes in the business operating environment.
2. In just 12 years, how to start from scratch, defeat Wal-Mart and Carrefour, and become the overlord of China’s mass retail industry. How to detect the challenges of the external environment and make operational changes when you are most successful, and finally be able to combine with your business rival Alibaba and enter the market safely.
3. How to find new and innovative thinking from difficulties and become an evergreen tree in the "Best Reputation Benchmark Company" of World Magazine.
講師自製講義
Lecturer's own handouts
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論課堂參與討論 Participate in class discussions |
50 | |
| 書面作業書面作業 written assignments |
50 |
