1. 課程目標Course Objectives：
提升AI領導力和組織文化轉型，加速智慧化決策，提高競爭力。
學習未來趨勢和商模創新，運用工具在商機洞察與經營管理。
探索先行企業成功案例，從中學習最佳實踐，為企業提供實用指導。
參訪企業，見證AI導入效益，啟發創新思維，引領未來方向。
2. 課程特色Course Features：
產/學/研AI領域權威專家授課
企業智慧化管理經典個案研討
理論與實務兼具符合應用場景
3. 課程結構及範圍 Course Structure and Scope：
AI領導力與組織文化轉型
未來趨勢與商模創新
企業智慧管理個案分享
企業參訪1. Course Objectives:
Improve AI leadership and organizational culture transformation, accelerate intelligent decision-making, and improve competitiveness.
Learn about future trends and business model innovation, and use tools for business opportunity insight and business management.
Explore successful cases of pioneering companies, learn best practices from them, and provide practical guidance to companies.
Visit companies to witness the benefits of AI introduction, inspire innovative thinking, and lead the future direction.
2. Course Features:
Taught by authoritative experts in the field of industry/academy/research AI
Classic case study on enterprise intelligent management
Both theory and practice are suitable for application scenarios
3. Course Structure and Scope Course Structure and Scope:
AI leadership and organizational culture transformation
Future trends and business model innovation
Enterprise smart management case sharing
Corporate visits
自編講義
派翠克．范德皮爾, 賈斯汀．羅奇茲, 羅蘭．凡能，2022年，商業模式轉型：獲利世代2 價值創新的6大途徑，天下雜誌
馬洛．吉蘭，2023年，多世代革命，商周出版
詹文男，2024年，向大師學習數位轉型：臺灣企業案例分析與產業趨勢觀點，商周出版
蔣榮先，2023年，當數位轉型碰上生成式AI-台灣150家企業轉型的策略性思維和變革實務，商周出版。
洪錦魁，2024年， AI行銷：未來商業新視界 AI Marketing - A New Vision for Future Business，深智出版
尹惠植、2024年，AI生成時代的工作革命，天下財經出版
丁磊，2023年，生成式人工智慧，中國創富出版
杜雨,張孜銘，2023年，AI生成時代-從ChatGPT到繪圖、音樂、影片，高寶書版集團
Self-compiled handouts
Patrick. Vanderpil, Justin. Rochez, Roland. Fan Neng, 2022, business model transformation: Profit Generation 2 6 major ways of value innovation, Tianxia Magazine
Marlowe. Jilan, 2023, Multi-Generation Revolution, published by Shang Zhou
Zhan Wennan, 2024, Learning Digital Transformation from Masters: Case Analysis of Taiwanese Enterprises and Industrial Trend Perspectives, Shangzhou Publishing
Jiang Rongxian, 2023, When Digital Transformation Meets Generative AI - Strategic Thinking and Change Practices of Transformation of 150 Enterprises in Taiwan, published by Shangzhou.
Hong Jinkui, 2024, AI Marketing - A New Vision for Future Business, Shenzhen Publishing
Yoon Hye-sik, 2024, the work revolution in the era of AI generation, Tianxia Finance Publishing
Ding Lei, 2023, Generative Artificial Intelligence, China Chuangfu Publishing
Du Yu, Zhang Ziming, 2023, the era of AI generation-from ChatGPT to drawing, music, and video, Gaobao Book Publishing Group
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