世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。人工智慧技術的突破開啟了新保護主義的大格局，因此未來全球產業鏈將產生巨大的改變。創新在全球化過去年代，雖然重要，但因模仿者眾而效果不彰；但在新保護主義，創新的效果將大大提升。本課程會以淺顯易懂的自編講義為主，達到理論與實務的配合；以演繹法替代歸納法，將某產業所具備的特性加以推演，以培養在未來全球環境的變動下採取適當創新策略的能力。 The world's economic environment is changing rapidly, and manufacturers must adopt appropriate strategies to respond in order to win in the fierce competition. The breakthrough of artificial intelligence technology has opened up a new protectionism pattern, so the global industrial chain will undergo huge changes in the future. Although innovation was important in the past era of globalization, it was ineffective due to the large number of imitators; but in the new protectionism, the effect of innovation will be greatly enhanced. This course will be based on easy-to-understand self-written lectures to achieve the coordination of theory and practice; it will use deductive method instead of inductive method to deduce the characteristics of a certain industry to cultivate appropriate innovation in the future changes in the global environment. strategic ability.
1. 自編講義
2. Mark Johnson (2010) ，白地策略
3. 考貝特 (2006) ，委外革命，經濟新潮社
4. Waldman & Jensen (2007)，Industry Organization
5. Schilling，Strategic Management of Technological Innovation, 6e
6. Grant，Contemporary Strategy Analysis: Text and Cases Edition, 9e
1. Self-compiled handouts
2. Mark Johnson (2010), White Land Strategy
3. Corbett (2006), Outsourcing Revolution, Economic New Wave Society
4. Waldman & Jensen (2007), Industry Organization
5. Schilling, Strategic Management of Technological Innovation, 6e
6. Grant, Contemporary Strategy Analysis: Text and Cases Edition, 9e
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論課堂參與討論 Participate in class discussions |
50 | |
| 作業與報告作業與報告 Assignments and reports |
50 |
