訓練學生了解企業的經營模式(Business Model，BM)與策略，主要包括企業的價值命題、客戶區隔、通路設計、客戶關係管理、關鍵資源、關鍵伙伴、收益模式、及成本結構等重要經營課題。此外，亦將介紹目前最新型的數位經營模式，包括電子商務經營模式、社群商務經營模式、行動商務經營模式、平台經營模式，並將介紹最重要的智慧型科技，包括人工智慧、物聯網、企業智慧、大數據等等，以及這些科技所建構成的智慧型企業經營模式。Train students to understand the business model (BM) and strategies of enterprises, which mainly include important business issues such as the enterprise's value proposition, customer segmentation, channel design, customer relationship management, key resources, key partners, revenue model, and cost structure. . In addition, the latest digital business models will also be introduced, including e-commerce business models, social commerce business models, mobile commerce business models, and platform business models. The most important smart technologies, including artificial intelligence and the Internet of Things, will also be introduced. , enterprise wisdom, big data, etc., as well as the intelligent enterprise business model constructed by these technologies.
1.獲利世代:自己動手做，畫出你的商業模式/亞歷山大．奧斯瓦爾德等人 著/早安財經/2012年11月
2.資訊管理:智慧型企業的核心競爭能力-第八版/林東清 著/智勝書局/2022年.8月
3.人工智慧概念應用與管理 初版/林東清 著/智勝書局/2022年.9月
1. The Profit Generation: Do it yourself and draw your business model/Alexander. By Oswald et al/Good Morning Finance/November 2012
2. Information Management: The Core Competencies of Intelligent Enterprises - Eighth Edition/Written by Lin Dongqing/Zhisheng Bookstore/August 2022
3. Artificial Intelligence Concept Application and Management First Edition/Written by Lin Dongqing/Zhisheng Bookstore/September 2022
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課出席分享與討論上課出席分享與討論 Attend class to share and discuss |
20 | 依照同學們上課的出席率、討論分享與參與的程度來評估 |
| 團隊期中報告團隊期中報告 Team mid-term report |
30 | 依照報告的內容豐富度、相關資料的蒐集程度、及口語報告的清楚程度來評估 |
| 團體期末報告團體期末報告 Group final report |
50 | 依照團隊所建立的企業經營模式內的個個元素包括競爭策略、市場策略、支援模式、營收模式、客戶關係與通路、平台的競爭策略、成長策略、網路效應等等因素的分析深度與創意來評估 |
