訓練學生了解企業的經營模式(Business Model，BM)與策略，主要包括企業的價值命題、客戶區隔、通路設計、客戶關係管理、關鍵資源、關鍵伙伴、收益模式、及成本結構等重要經營課題。此外，亦將介紹目前最新型的數位經營模式，包括電子商務經營模式、社群商務經營模式、行動商務經營模式、平台經營模式，並將介紹最重要的智慧型科技，包括人工智慧、物聯網、企業智慧、大數據等等，以及這些科技所建構成的智慧型企業經營模式。Training students understand the business model (BM) and strategies, which mainly include the company's value topics, customer partitions, channel design, customer relationship management, key resources, key partners, revenue models, and cost structure. . In addition, the latest digital business models will be introduced, including e-commerce business models, community business models, mobile business models, and platform business models. The most important smart technology, including artificial intelligence and Internet of Things, will be introduced. , enterprise wisdom, large data, etc., as well as the smart enterprise management model built by these technologies.
1.獲利世代:自己動手做，畫出你的商業模式/亞歷山大．奧斯瓦爾德等人 著/早安財經/2012年11月
2.資訊管理:智慧型企業的核心競爭能力-第八版/林東清 著/智勝書局/2022年.8月
3.人工智慧概念應用與管理 初版/林東清 著/智勝書局/2022年.9月
1. Profit generation: do it yourself and draw your business model/Asiashan University. Osvalde and others/Good Morning Finance/November 2012
2. Information management: the core competitive ability of smart enterprises - Eighth Edition/Written by Lin Dongqing/Zhisheng Book Bureau/August 2022
3. Application and Management of Artificial Intelligence Concept First Edition/Written by Lin Dongqing/Zhisheng Book Bureau/September 2022
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課出席分享與討論上課出席分享與討論 Share and discuss in the previous class |
20 | 依照同學們上課的出席率、討論分享與參與的程度來評估 |
| 團隊期中報告團隊期中報告 Team Midterm Report |
30 | 依照報告的內容豐富度、相關資料的蒐集程度、及口語報告的清楚程度來評估 |
| 團體期末報告團體期末報告 Group final report |
50 | 依照團隊所建立的企業經營模式內的個個元素包括競爭策略、市場策略、支援模式、營收模式、客戶關係與通路、平台的競爭策略、成長策略、網路效應等等因素的分析深度與創意來評估 |
