課程以個體經濟學的理論為基礎，並以基礎的賽局理論為架構，探討廠商間的互動行為對產業的影響。課程著重學生策略性思考的訓練，培養學生對於各產業中廠商策略的分析能力，從而完成個案研究。課程講授將儘量配合產業現況及個案分析，使學生有能力將產業組織理論應用於實際議題。課程主要內容包含：廠商理論的簡介、產業結構指標的介紹及廠商進出的影響因素、賽局理論與寡占理論、廠商的勾結與訂價行為、垂直整合與分工、產品差異化、政府的政策管制。The course is based on the theory of individual economics and uses basic game theory as a framework to explore the impact of interactions between manufacturers on the industry. The course focuses on the training of students' strategic thinking, cultivating students' ability to analyze the strategies of manufacturers in various industries, so as to complete case studies. The course teaching will try to match the current industrial situation and case analysis to enable students to apply industrial organization theory to practical issues. The main contents of the course include: introduction to manufacturer theory, introduction to industrial structure indicators and factors affecting the entry and exit of manufacturers, competition theory and oligopoly theory, collusion and pricing behavior of manufacturers, vertical integration and division of labor, product differentiation, and government policy controls. .
1. 本課程核心價值為培養三大能力
A. 了解國際經貿情勢與趨勢
B. 了解各種產業的產業特性
C. 培養動態思維
2. 2008年是企業CEO最艱困的一年，也是最難忘的一年，因為它發生了百年難得一見的全球金融海嘯。近年來，中國經濟崛起，兩岸簽訂ECFA，區域經濟的整合，中國工資大幅上漲，台灣將面臨前所未有的大環境轉變，台灣企業將何去何從，值得探討。
3. 瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。根據業界表示，企業的策略與方向佔企業成功因素的70%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。
4. 瞭解創新的時點及內容：台灣企業未來的競爭力有二：A. 引進外商提升本國技術 B. 企業從事創新，尤其是商業模式( Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。
5. 理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。
6. 本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。
7. 例如：2000年時，經濟學人雜誌曾經統計，購併的企業失敗率高達70%；然而，在2005∼2006年全球購併仍創新高，顯示歸納法不一定適用未來；而本課程會討論在什麼條件或特性下較適合採取購併。
8. 好的策略不但可以降低風險，還可以提高企業利潤。
9. 想在M型社會中勝出，創業或理財是最佳方法，本課程可以提高理財能力。
1. The core value of this course is to cultivate three major abilities
A. Understand the international economic and trade situation and trends
B. Understand the industrial characteristics of various industries
C. Cultivate dynamic thinking
2. 2008 was the most difficult year for corporate CEOs, and also the most unforgettable year, because it witnessed a global financial tsunami that was rare in a century. In recent years, with the rise of China's economy, the signing of ECFA between the two sides of the Taiwan Strait, the integration of regional economies, and the sharp rise in wages in China, Taiwan will face unprecedented changes in the environment. Where Taiwanese companies will go is worth discussing.
3. Understand the characteristics of the industry and find the best strategy: The world economic environment changes rapidly, and manufacturers must adopt appropriate strategies to respond in order to win in the fierce competition. According to the industry, a company's strategy and direction account for 70% of its success factors; however, strategies vary depending on the characteristics of each industry. In other words, a certain strategy adopted by a company must be successful under certain industry characteristics. If the company does not meet these conditions, it will fail and companies should avoid it. Although meeting these characteristics or conditions may not necessarily lead to success (management capabilities and execution), but the chance of success is greatly increased.
4. Understand the timing and content of innovation: Taiwanese enterprises will have two future competitivenesses: A. Introducing foreign businessmen to improve domestic technology B. Enterprises engaging in innovation, especially business model innovation, this course will be interspersed in each unit Various innovative ideas.
5. Coordination of theory and practice: This course will be based on easy-to-understand self-compiled lecture notes, and each theoretical discussion will be followed by case discussion to achieve the co-ordination of theory and practice.
6. This course uses the deductive method instead of the inductive method: The deductive method is to deduce the characteristics of an industry. In the future changes in the global environment, appropriate strategies should be adopted to win; the emphasis is on the future perspective. General management arguments often use the inductive method, that is, making statistics of past data, which may not be of substantial help to the future.
7. For example: In 2000, The Economist magazine once calculated that the failure rate of mergers and acquisitions was as high as 70%; however, global mergers and acquisitions still hit a new high in 2005~2006, showing that the induction method may not be applicable to the future; and this course will discuss Under what conditions or characteristics are mergers and acquisitions more suitable?
8. A good strategy can not only reduce risks, but also increase corporate profits.
9. If you want to win in the M-shaped society, starting a business or managing money is the best way. This course can improve your financial management skills.
Lynne Pepall, Dan Richards, George Norman. Industrial Organization: Contemporary Theory and Empirical Applications, 5E.
Lynn EPE ran all, Dan Richards, George Norman. industrial organization: contemporary theory and empirical applications, 5E.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
30 | |
| 平時成績平時成績 usual results |
60 | 出席率、作業與課程參與度 |
