課程以個體經濟學的理論為基礎，並以基礎的賽局理論為架構，探討廠商間的互動行為對產業的影響。課程著重學生策略性思考的訓練，培養學生對於各產業中廠商策略的分析能力，從而完成個案研究。課程講授將儘量配合產業現況及個案分析，使學生有能力將產業組織理論應用於實際議題。課程主要內容包含：廠商理論的簡介、產業結構指標的介紹及廠商進出的影響因素、賽局理論與寡占理論、廠商的勾結與訂價行為、垂直整合與分工、產品差異化、政府的政策管制。The course is based on the theory of individual economics and the basic competition theory as the framework to explore the impact of manufacturers' interactive behavior on the industry. The course focuses on the training of students' strategic thinking, cultivate students' analytical ability of manufacturers' strategies in various industries, and complete case research. The course lecture will cooperate with industry current situations and case analysis as much as possible, so that students can have the ability to apply industry organization theory to actual topics. The main contents of the course include: introduction of manufacturer theory, introduction of industry structure indicators, and influencing factors of manufacturers' entry and exit, competition theory and oligopoly theory, manufacturer's links and pricing behavior, vertical integration and division of labor, product differences, and government policy control .
1. 本課程核心價值為培養三大能力
A. 了解國際經貿情勢與趨勢
B. 了解各種產業的產業特性
C. 培養動態思維
2. 2008年是企業CEO最艱困的一年，也是最難忘的一年，因為它發生了百年難得一見的全球金融海嘯。近年來，中國經濟崛起，兩岸簽訂ECFA，區域經濟的整合，中國工資大幅上漲，台灣將面臨前所未有的大環境轉變，台灣企業將何去何從，值得探討。
3. 瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。根據業界表示，企業的策略與方向佔企業成功因素的70%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。
4. 瞭解創新的時點及內容：台灣企業未來的競爭力有二：A. 引進外商提升本國技術 B. 企業從事創新，尤其是商業模式( Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。
5. 理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。
6. 本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。
7. 例如：2000年時，經濟學人雜誌曾經統計，購併的企業失敗率高達70%；然而，在2005∼2006年全球購併仍創新高，顯示歸納法不一定適用未來；而本課程會討論在什麼條件或特性下較適合採取購併。
8. 好的策略不但可以降低風險，還可以提高企業利潤。
9. 想在M型社會中勝出，創業或理財是最佳方法，本課程可以提高理財能力。
1. The core value of this course is to cultivate three major abilities
A. Understand international trade and trends
B. Understand the industry characteristics of various industries
C. Cultivate dynamic thinking
2. 2008 was the most difficult year for corporate CEOs and the most forgotten year because it had a century-old global financial maritime. In recent years, China's economy has risen, cross-strait registrations ECFA, regional economic integration, China's employment has increased significantly, Taiwan is facing an unprecedented transformation of the environment, and where Taiwan's enterprises will go is worth exploring.
3. Understand the characteristics of the industry and find the best strategy: the world's economic environment is changing rapidly, and manufacturers must adopt appropriate strategic responses to win out in fierce competition. According to industry, the strategy and direction of an enterprise account for 70% of the success factors of the enterprise; however, the characteristics of each industry are different from the strategies. In other words, if an enterprise adopts a certain strategy, it must be successful under certain industrial characteristics. If the enterprise does not meet these conditions, it will fail. The enterprise should avoid it. Although meeting these characteristics or conditions may not be successful (management ability needs to be considered and execution ability), but the chance of success will increase greatly.
4. Understand the times and content of innovation: There are two future competitions for Taiwanese enterprises: A. Introduce foreign businessmen to improve their national technology B. Enterprises are innovative in business, especially in the innovation of business models. This course will be interspersed in various units. Various innovative ideas.
5. Cooperation of theory and practice: This course will focus on self-editing and easy-to-understand self-editing, and each theoretical discussion will cooperate with a case discussion; to achieve the cooperation of theory and practice.
6. This course replaces the method of learning: the method of acting is to deduce the characteristics of a certain industry, and under the future changes of the global environment, appropriate strategies should be adopted to achieve success; what emphasizes the future perspective. In general management points, the method of decoction is often used, that is, past data as statistics, which will not be of substantial benefit to the future.
7. For example: In 2000, the economic journal once concluded that the failure rate of purchase companies was as high as 70%. However, global purchases remained at a high rate from 2005 to 2006, indicating that the method of registration may not necessarily apply to the future; this course will discuss Under what conditions or features are more suitable for purchasing.
8. A good strategy can not only reduce risks, but also increase corporate profits.
9. If you want to succeed in an M-type society, starting a business or managing finances is the best way. This course can improve your ability to manage finances.
Lynne Pepall, Dan Richards, George Norman. Industrial Organization: Contemporary Theory and Empirical Applications, 5E.
Lynn EPE running all, Dan Richards, George Norman. industrial organization: contemporary theory and empirical applications, 5E.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | |
| 期末考期末考 Final exam |
30 | |
| 平時成績平時成績 Regular achievements |
60 | 出席率、作業與課程參與度 |
