商業模式代表企業營運的方法，從核心價值、經營資源與能耐、目標客群、顧客關係、流通路徑、合作夥伴、成本結構到營收方式的整體規劃，描繪著不同商務組合如何共同整合在一起，藉由視覺化描述商業模式，可更有效對內與對外溝通商業邏輯，有著共同語言，並且可以看到企業整體架構，成為企業創新與商業設計調整的基礎，提供企業的持續競爭能力。因此本課程的目標從了解商業模式基本概念、架構、邏輯與重要性開始，利用商業模式建構工具與分析方法，逆向拆解並理解商業個案之商業模式，接下來讓同學能運用相關工具重新設計既有商業模式，發想創新商業模式，最後希望同學能清晰並且有效率陳述圖像化商業模式之架構與邏輯，進而激發學習者之創新與創業精神，開拓未來潛在新事業之動能。
課程特色:
1. 學習方式採課堂講授、實務演講、互動式個案教學與分組商業模式創新設計實務專題等方式交叉進行。
2. 知識學習：掌握「商業模式創新與設計」重點議題之發展。
3.理論學習與實務演練並進：藉由場域主題性的實際轉型專案，模擬演練商業模式分析與設計流程，創造場域轉型創新價值。
4.跨領域團隊互動：透過跨領域專長之團隊組成與場域業界專家，形塑兼具技術與經營能耐之成員互動交流與學習。The business model represents the way a company operates, from core values, operating resources and capabilities, target customer groups, customer relationships, circulation paths, partners, cost structure to overall planning of revenue methods, describing how different business combinations are integrated together. , by visually describing the business model, business logic can be more effectively communicated internally and externally, with a common language, and the overall structure of the enterprise can be seen, which becomes the basis for enterprise innovation and business design adjustment, providing the enterprise with sustainable competitiveness. Therefore, the goal of this course starts from understanding the basic concepts, structure, logic and importance of business models, using business model construction tools and analysis methods, reversely dismantling and understanding the business models of business cases, and then allowing students to use relevant tools to redesign Existing business models, come up with innovative business models, and finally hope that students can clearly and effectively state the structure and logic of the graphical business model, thereby stimulating learners' innovation and entrepreneurial spirit, and developing the momentum for potential new businesses in the future.
Course features:
1. Learning methods include classroom lectures, practical lectures, interactive case teaching and group business model innovation design practical topics.
2. Knowledge learning: Master the development of key issues in "Business Model Innovation and Design".
3. Theoretical learning and practical drills go hand in hand: through field-themed actual transformation projects, business model analysis and design processes are simulated and drilled to create field transformation innovation value.
4. Cross-field team interaction: Through cross-field expertise team formation and field industry experts, members with both technical and operational capabilities can interact, communicate and learn.
1.自編講義
2.MIT黃金創業課/MIT黃金創業時建功略 Bill Aulet商業週刊
3. Alexander Osterwalder and Yves Pigneur (2010) , Business Model Generation 價值主張年代，Wiley /天下
4.精實創業：用小時驗玩出大事業The Lean Startup，艾瑞克‧萊斯Eric Ries，行人出版社
5.設計一門好生意：自己動手，Step-by-step畫出未來新商機 早安財經
6.創新的10個原點：拆解2000家企業顛覆產業規則的創新思維 天下雜誌
7.The starup Owner's Manual創新創業教戰手冊Steve Blank, Bob Dorf華泰
1. Self-compiled handouts
2. MIT Golden Entrepreneurship Course/MIT Golden Entrepreneurship Strategies Bill Aulet Business Weekly
3. Alexander Osterwalder and Yves Pigneur (2010), Business Model Generation Value Proposition Era, Wiley /天下
4. Lean Startup: Use hours of experimentation to create a big business The Lean Startup, Eric Ries, Pingren Publishing House
5. Design a good business: Do it yourself, Step-by-step to draw out new business opportunities in the future Good Morning Finance
6. The 10 origins of innovation: dismantling the innovative thinking of 2,000 companies that subvert industry rules Tianxia Magazine
7.The starup Owner's Manual Innovation and Entrepreneurship Teaching Manual Steve Blank, Bob Dorf Huatai
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與與互動課堂參與與互動 Class participation and interaction |
25 | |
| 期中報告/考試期中報告/考試 Midterm report/exam |
25 | |
| 期末報告期末報告 Final report |
25 | |
| 團隊合作表現團隊合作表現 Teamwork performance |
25 |
