1. 培養學生具有服務管理與設計思考的基本觀念。
2. 培養學生瞭解服務業行銷、作業及人力資源管理的程序及相關技能。
3. 培養學生探索服務管理的趨勢與實務，以服務設計方法論系統化分析服務環節所發生的問題點並提出解決方案。
1. Cultivate students with basic concepts of service management and design thinking.
2. Cultivate students to understand the procedures and related skills of marketing, operations and human resource management in the service industry.
3. Train students to explore the trends and practices of service management, use service design methodology to systematically analyze problems that occur in service links and propose solutions.
James A. Fitzsimmons and Mona J. Fitzsimmons (2020), Service Management, McGraw-Hill International edition, 華泰圖書代理。
自編講義
James A. Fitzsimmons and Mona J. Fitzsimmons (2020), Service Management, McGraw-Hill International edition, Huatai Book Agency.
Self-compiled handouts
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 主題報告主題報告 Theme report |
40 | |
| 期末報告期末報告 Final report |
30 | |
| 平時作業平時作業 Daily homework |
20 | |
| 出席率出席率 Attendance |
10 |
