1. 針對個案，學習如何應用行銷的專業能力，針對「青銀共創」培養學生多元的觀點
2. 培養設計與實作產品、服務或營運模式原型的能力。
3. 在課程中練習使用者研究，進而提升發現與解決問題的能力。
1. Based on individual cases, learn how to apply professional marketing skills and cultivate students’ diverse perspectives on “Qingyin Co-Creation”
2. Develop the ability to design and implement product, service or business model prototypes.
3. Practice user research in the course to improve your ability to discover and solve problems.
自編教材、企業個案
Self-compiled teaching materials and corporate cases
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