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國際經營管理學位學程
course information of 113 - 1 | 2776 Social Media Strategies for Business(Social Media Strategies for Business)

Taught In English2776 - Social Media Strategies for Business Social Media Strategies for Business


教育目標 Course Target

At the conclusion of the course, students will be able to 1. Explain the concept & component of social media and social networks in the digital economy. 2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community. 3. Construct a sustainable method for utilizing social media for business establishing web presence. 4. Analyze social media relevant data, trends, successes, and issues. At the conclusion of the course, students will be able to 1. Explain the concept & component of social media and social networks in the digital economy. 2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community. 3. Construct a sustainable method for utilizing social media for business establishing web presence. 4. Analyze social media relevant data, trends, successes, and issues.


參考書目 Reference Books

Learning materials (PPTs/PDFs) and relevant online resources will be provided by the instructor during classes
learning materials (ppt/PDF) and relevant online resources will be provided by the instructor during classes


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Attendance and Class ParticipationAttendance and Class Participation
attendance and class participation
20 Individual
QuizzesQuizzes
quizzes
20 Individual
Group PresentationGroup Presentation
group presentation
30 Group
Group Project ReportGroup Project Report
group project report
30 Group

授課大綱 Course Plan

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Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Tuesday/6,7,8[M103]
授課教師 Teacher:禤祈華
修課班級 Class:國經學程1-4
選課備註 Memo:
This Course is taught In English 授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 63 person in the class.
目前選課人數為 63 人。

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