2776 - Social Media Strategies for Business 英授 Taught in English
Social Media Strategies for Business
教育目標 Course Target
At the conclusion of the course, students will be able to
1. Explain the concept & component of social media and social networks in the digital economy.
2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community.
3. Construct a sustainable method for utilizing social media for business establishing web presence.
4. Analyze social media relevant data, trends, successes, and issues.
At the conclusion of the course, students will be able to
1. Explain the concept & component of social media and social networks in the digital economy.
2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community.
3. Construct a sustainable method for utilizing social media for business establishing web presence.
4. Analyze social media relevant data, trends, successes, and issues.
參考書目 Reference Books
Learning materials (PPTs/PDFs) and relevant online resources will be provided by the instructor during classes
Learning materials (PPTs/PDFs) and relevant online resources will be provided by the instructor during classes
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Attendance and Class Participation Attendance and Class Participation |
20 | Individual |
Quizzes Quizzes |
20 | Individual |
Group Presentation Group Presentation |
30 | Group |
Group Project Report Group Project Report |
30 | Group |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2776
- 學分 Credit: 3-0
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上課時間 Course Time:Tuesday/6,7,8[M103]
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授課教師 Teacher:禤祈華
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修課班級 Class:國經學程1-4
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