2776 - Social Media Strategies for Business 英授 Taught in English

Social Media Strategies for Business

教育目標 Course Target

At the conclusion of the course, students will be able to
1. Explain the concept & component of social media and social networks in the digital economy.
2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community.
3. Construct a sustainable method for utilizing social media for business establishing web presence.
4. Analyze social media relevant data, trends, successes, and issues.

At the conclusion of the course, students will be able to
1. Explain the concept & component of social media and social networks in the digital economy.
2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community.
3. Construct a sustainable method for utilizing social media for business establishing web presence.
4. Analyze social media relevant data, trends, successes, and issues.

參考書目 Reference Books

Learning materials (PPTs/PDFs) and relevant online resources will be provided by the instructor during classes

Learning materials (PPTs/PDFs) and relevant online resources will be provided by the instructor during classes

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Attendance and Class Participation
Attendance and Class Participation
20 Individual
Quizzes
Quizzes
20 Individual
Group Presentation
Group Presentation
30 Group
Group Project Report
Group Project Report
30 Group

授課大綱 Course Plan

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相似課程 Related Courses

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 2776
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Tuesday/6,7,8[M103]
  • 授課教師 Teacher:
    禤祈華
  • 修課班級 Class:
    國經學程1-4
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 63 人

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