包含:
1.以國家風景區為案例，整合景觀規劃及觀光遊憩相關理論於風景區規劃案例實際操作。
2.整合景觀及觀光遊憩資源調查及分析方法與技術，應用於風景區規劃。
3.應用土地使用適宜性分析理論及方法於整體發展構想的操作。
4.學習土地使用計畫的研擬及執行計畫發展。
5.學習財務計畫可行性分析及經濟效益分析。
6.培養團隊合作的方式與技巧及景觀專案的管理能力與方法。Include:
1. Taking the national scenic area as a case, integrate the theories related to landscape planning and tourism and recreation into the actual operation of the scenic area planning case.
2. Integrate landscape and tourism and recreation resource survey and analysis methods and technologies and apply them to scenic area planning.
3. Apply land use suitability analysis theory and methods to the operation of overall development concepts.
4. Learn the preparation and implementation of land use plans and plan development.
5. Learn the feasibility analysis of financial plans and economic benefit analysis.
6. Cultivate teamwork methods and skills as well as landscape project management capabilities and methods.
景觀與觀光遊憩規劃
1. 曹正 (2015)。遊憩、景觀和環境規劃方法論：四化目標達成法。新北市：華立圖書股份有限公司。(必備教科書)
2. 曹正 (2007)。視覺景觀理論。台北市：太倉規劃顧問有限公司。
3. Clare A. Gunn原著，李英弘、李昌勳（譯）（1999）。觀光規劃：基本原理、概念、案例。台北市：田 園城市。
4. 侯錦雄 (1995)。遊憩區規劃。台北市：地景企業股份有限公司。
5. 黃書禮 (2000)。生態土地使用規劃。台北市：詹氏書局。
6. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
7. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
8. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor &Francis.
9. Mason, P. (2016). Tourism impacts, planning and management (3rd ed.). Oxon, UK: Routledge.
10. Steiner, F. R. (2012). The living landscape: An ecological approach to landscape planning (2nd ed.).Washington, DC: Island Press.
11. The Federal Agency for Nature Conservation (BfN). (2014). Landscape planning for sustainable municipal development.
觀光休閒遊憩社會、心理、行為、行銷
1. 歐聖榮 (2011)。休閒遊憩：理論與實務。新北市：前程文化。
2. 李素馨、侯錦雄、林宗賢、葉源鎰、黃章展 (2011)。休閒遊憩行為。台北市：華都。
3. 曹勝雄 (2014)。觀光行銷學：產業觀點與實務應用。新北市：前程文化。
4. Philip Kotler & John T. Bowen & James C. Makens原著，尹駿、楊明青審訂(2006)，觀光與接待業行銷。台北市：鼎茂。
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach. London: Sage.
觀光遊憩市場調查
1. 胡政源 (2015)。行銷研究：市場調查與分析。新北市：新文京。
2. 交通部觀光局歷年「國人旅遊狀況調查」。(至最新版)
3. 交通部觀光局歷年「來台旅客消費及動向調查」。(至至最新版)
4. 交通部觀光局歷年「觀光統計年報、月報」。(至最新版)
5. 柯惠新、丁立宏、盧傳熙、蘇志雄、謝邦昌 (2005)。市場調查。台北：台灣知識庫股份有限公司。
規劃案實例：
日月潭國家風景區管理處 (2014)。日月潭國家風景區觀光整體綱要計畫。
Landscape and sightseeing recreation planning
1. Cao, Z. (2015). Recreation, Landscape and Environmental Planning Methodology: Four Modernization Goal Achievement Methods. New Taipei City: Holley Books Co., Ltd. (Essential Textbook)
2. Cao, Z. (2007). Visual Landscape Theory. Taipei City: Taicang Planning Consultants Co., Ltd.
3. Original work by Clare A. Gunn, translated by Li Yinghong and Li Changxun (1999). Tourism planning: basic principles, concepts, cases. Taipei City: Garden City.
4. Hou, J. H. (1995). Recreation area planning. Taipei City: Landscape Enterprise Co., Ltd.
5. Huang Shuli (2000). Ecological land use planning. Taipei City: James Book Company.
6. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
7. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
8. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor &Francis.
9. Mason, P. (2016). Tourism, impacts planning and management (3rd ed.). Oxon, UK: Routledge.
10. Steiner, F. R. (2012). The living landscape: An ecological approach to landscape planning (2nd ed.). Washington, DC: Island Press.
11. The Federal Agency for Nature Conservation (BfN). (2014). Landscape planning for sustainable municipal development.
Tourism, leisure and recreation society, psychology, behavior, marketing
1. Ou Shengrong (2011). Leisure and Recreation: Theory and Practice. New Taipei City: Qiancheng Culture.
2. Li Suxin, Hou Jinxiong, Lin Zongxian, Ye Yuanyi, and Huang Zhangzhan (2011). Leisure and recreation behavior. Taipei City: Huadu.
3. Cao, Shengxiong (2014). Tourism Marketing: Industrial Perspectives and Practical Applications. New Taipei City: Qiancheng Culture.
4. Original work by Philip Kotler & John T. Bowen & James C. Makens, revised by Yin Jun and Yang Mingqing (2006), Tourism and Hospitality Industry Marketing. Taipei City: Dingmao.
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach. London: Sage.
Tourism and recreation market research
1. Hu, Z. Y. (2015). Marketing research: market research and analysis. New Taipei City: Xinwenjing.
2. "Survey on Chinese Travel Situation" by the Tourism Bureau of the Ministry of Transport over the years. (to the latest version)
3. "Survey on Consumption and Trends of Visitors to Taiwan" conducted by the Tourism Bureau of the Ministry of Transportation and Communications over the years. (Up to the latest version)
4. "Tourism Statistics Annual Report and Monthly Report" of the Tourism Bureau of the Ministry of Transport over the years. (to the latest version)
5. Ke Huixin, Ding Lihong, Lu Chuanxi, Su Zhixiong, and Xie Bangchang (2005). Market research. Taipei: Taiwan Knowledge Base Co., Ltd.
Planning case examples:
Sun Moon Lake National Scenic Area Management Office (2014). Sun Moon Lake National Scenic Area Tourism Overall Outline Plan.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 第一次總評第一次總評 First overall review |
25 | 評圖成績詳「課程其他要求」之說明。 |
| 第二次總評 第二次總評 The second general review |
25 | 同上 |
| 第三次總評第三次總評 The third general review |
20 | 同上 |
| 日月潭地區(規劃範圍)行銷計畫日月潭地區(規劃範圍)行銷計畫 Sun Moon Lake area (planning scope) marketing plan |
20 | StoryMaps方式，製作一個1~3分鐘之行銷短片，置於IG上公開。 |
| 平時成績平時成績 usual results |
10 | 含出席點名，課程相關公共事務配合度等，成績由助教依前述條件評分。 |
