包含:
1.以國家風景區為案例，整合景觀規劃及觀光遊憩相關理論於風景區規劃案例實際操作。
2.整合景觀及觀光遊憩資源調查及分析方法與技術，應用於風景區規劃。
3.應用土地使用適宜性分析理論及方法於整體發展構想的操作。
4.學習土地使用計畫的研擬及執行計畫發展。
5.學習財務計畫可行性分析及經濟效益分析。
6.培養團隊合作的方式與技巧及景觀專案的管理能力與方法。Include:
1. Taking the national scenic area as a case, integrate landscape planning and tourism recreational related theory on the actual operation of the scenic area planning case.
2. Integrate landscape and sightseeing and sightseeing and recreational resources survey and analysis methods and technologies, and apply them to landscape area planning.
3. Application of land use suitability analysis theory and methods on the overall development structure operation.
4. Learn the research and implementation of land use planning and the development of planning.
5. Learn about financial planning feasibility analysis and economic benefit analysis.
6. Cultivate the methods and skills of team cooperation and the management capabilities and methods of landscape projects.
景觀與觀光遊憩規劃
1. 曹正 (2015)。遊憩、景觀和環境規劃方法論：四化目標達成法。新北市：華立圖書股份有限公司。(必備教科書)
2. 曹正 (2007)。視覺景觀理論。台北市：太倉規劃顧問有限公司。
3. Clare A. Gunn原著，李英弘、李昌勳（譯）（1999）。觀光規劃：基本原理、概念、案例。台北市：田 園城市。
4. 侯錦雄 (1995)。遊憩區規劃。台北市：地景企業股份有限公司。
5. 黃書禮 (2000)。生態土地使用規劃。台北市：詹氏書局。
6. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
7. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
8. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor &Francis.
9. Mason, P. (2016). Tourism impacts, planning and management (3rd ed.). Oxon, UK: Routledge.
10. Steiner, F. R. (2012). The living landscape: An ecological approach to landscape planning (2nd ed.).Washington, DC: Island Press.
11. The Federal Agency for Nature Conservation (BfN). (2014). Landscape planning for sustainable municipal development.
觀光休閒遊憩社會、心理、行為、行銷
1. 歐聖榮 (2011)。休閒遊憩：理論與實務。新北市：前程文化。
2. 李素馨、侯錦雄、林宗賢、葉源鎰、黃章展 (2011)。休閒遊憩行為。台北市：華都。
3. 曹勝雄 (2014)。觀光行銷學：產業觀點與實務應用。新北市：前程文化。
4. Philip Kotler & John T. Bowen & James C. Makens原著，尹駿、楊明青審訂(2006)，觀光與接待業行銷。台北市：鼎茂。
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach. London: Sage.
觀光遊憩市場調查
1. 胡政源 (2015)。行銷研究：市場調查與分析。新北市：新文京。
2. 交通部觀光局歷年「國人旅遊狀況調查」。(至最新版)
3. 交通部觀光局歷年「來台旅客消費及動向調查」。(至至最新版)
4. 交通部觀光局歷年「觀光統計年報、月報」。(至最新版)
5. 柯惠新、丁立宏、盧傳熙、蘇志雄、謝邦昌 (2005)。市場調查。台北：台灣知識庫股份有限公司。
規劃案實例：
日月潭國家風景區管理處 (2014)。日月潭國家風景區觀光整體綱要計畫。
Scenic and sightseeing recreation planning
1. Cao Zheng (2015). Discussion on the planning method of recreation, landscape and environment: the four goals of transformation. New Taipei City: Huali Books Co., Ltd. (Must-ready textbook)
2. Cao Zheng (2007). Visual landscape theory. Taipei City: Taiyuan Planning Consultant Co., Ltd.
3. Original work by Clare A. Gunn, Lee Young-hong and Lee Chang-chung (translated) (1999). Viewing plan: basic principles, concepts, cases. Taipei City: Garden City.
4. Hou Jixiong (1995). Recreational area planning. Taipei City: Landscape Enterprise Co., Ltd.
5. Yellow Book Gift (2000). Ecological land use planning. Taipei City: Zhan’s Book Bureau.
6. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
7. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
8. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor &Francis.
9. Mason, P. (2016). Tourism impacts, planning and management (3rd ed.). Oxon, UK: Routledge.
10. Steiner, F. R. (2012). The living landscape: An ecological approach to landscape planning (2nd ed.).Washington, DC: Island Press.
11. The Federal Agency for Nature Conservation (BfN). (2014). Landscape planning for sustainable municipal development.
Visit, relax, relax, society, psychology, behavior, marketing
1. European Christmas (2011). Leisure and leisure: theory and practice. New Taipei City: Qiancheng Culture.
2. Li Suxin, Hou Qixiong, Lin Zongqian, Ye Yuanshen, Huang Zhangzhan (2011). Leisure and leisure activities. Taipei City: Huadu.
3. Cao Xiexiong (2014). View marketing: industrial viewpoints and practical applications. New Taipei City: Qiancheng Culture.
4. Original work by Philip Kotler & John T. Bowen & James C. Makens, reviewed by Yin Wei and Yang Mingqing (2006), marketing in the tourism and reception industry. Taipei City: Dingmao.
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach. London: Sage.
Visitors and Recreation Market Survey
1. Hu Zhengyuan (2015). Marketing research: market survey and analysis. New Taipei City: New Wenjing.
2. The Ministry of Transportation Tourism Bureau’s "Investigation on the National Travel Status". (To the latest version)
3. The Ministry of Transportation Tourism Bureau’s “Consumption and Trends Survey of Travelers Coming to Taiwan”. (At the latest version)
4. The Ministry of Transportation Tourism Bureau’s annual “Opinion Statistics Annual Report and Monthly Report”. (To the latest version)
5. Ke Huixin, Ding Lihong, Lu Jinxi, Su Zhixiong, Xie Bangchang (2005). Market survey. Taipei: Taiwan Zhiming Library Co., Ltd.
Planning case example:
Sun Moon Lake National Scenic Area Management Office (2014). The overall viewing plan of Sun Moon Lake National Scenic Area.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 第一次總評第一次總評 First review |
25 | 評圖成績詳「課程其他要求」之說明。 |
| 第二次總評 第二次總評 Second review |
25 | 同上 |
| 第三次總評第三次總評 Third review |
20 | 同上 |
| 日月潭地區(規劃範圍)行銷計畫日月潭地區(規劃範圍)行銷計畫 Sun Moon Lake Area (planning scope) marketing plan |
20 | StoryMaps方式，製作一個1~3分鐘之行銷短片，置於IG上公開。 |
| 平時成績平時成績 Regular achievements |
10 | 含出席點名，課程相關公共事務配合度等，成績由助教依前述條件評分。 |
